Main Subject - Business

Frequent hotel guests are becoming more familiar with the growing presence of digital signs in lobbies, near hotel restaurants and bars and even outside meeting rooms.

That’s not too surprising. A recent f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

orecast from market researcher iSuppli Corp. indicated the indoor-venue market for digital signs, which includes hotels, will reach 683,000 units this year and increase at a 26 percent compounded annual gro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

th rate to 1.7 million units in 2010.

According iSuppli, a good deal of the growth will come as hoteliers continue to transition from guest room TVs to flat panel displays, like plasma and LCD screens, and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

target guests with customized information and entertainment. With the ability to deliver the same information displayed in lobbies to in-room displays, hoteliers can offer guests quick access to what’s hap

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ening in their facilities from the comfort and privacy of guest rooms.

“How guests perceive their rooms can be more powerful than any other factors in terms of the way they view a hotel’s overall value,” s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aid Sanju Khatri, principal analyst for projection and large-screen displays at iSuppli. “Delivering a variety of in-room entertainment options may promote greater guest satisfaction, leading to repeat busi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ess.”

While technology can’t replace the human dimension of effective customer service, it has a place in equation, reported The Wall Street Journal. A recent article discussed the use of interactive direc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tories by the Westfield Group designed to replace the traditional static mall map.

While the application centers on a retail use, lessons learned from the rollout of 19 such directories at the Westfield Sa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Francisco Centre are appropriate for hoteliers as well. The directories, along with 11 concierges, guide shoppers to the right store, display bus and train schedules and can be used to make reservations fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r shoppers at local restaurants.

That same sort of interactivity and convenience –both in-room and in public areas like lobbies- can help to create customer loyalty among guests, attracting repeat business

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

from road weary travelers who know that guest services, reservations and other helpful information is a remote click or screen touch away.

According to a recent article in The New York Times, the hotel mar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

et in the United States currently is experiencing a boom. Quoting figures from Smith Travel Research, the newspaper reported that the occupancy rate for the first nine months of 2006 was 65.2 percent.

Boos

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ting occupancy rates further may in large part depend on how well guests are treated. A recent article in The International Herald Tribune, pointed out that personalized services –everything from nursing il

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

business travelers’ back to health to delivering guest-requested once-over fashion inspections- offer the industry a way to connect on a personal level with its guests and induce them to return on their ne

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

xt trip.

The appeal of such services to guests is self-evident. What might not be so apparent is how hotel managers looking to minimize costs can deliver them without increasing staff. Based on the success

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of the Westfield Group with its interactive mall directories, digital signage might be the key.

When properly designed in-room and out-of-room digital signage can transparently collect data from hotel comp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

uter management systems, automatically display that information and even connect guests interactively to hotel services and those of preferred vendors. In the process, it can relieve hotel staff from some o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their traditional tasks, allowing them to focus on delivering the personalized services that ingratiate the hotel with its guests and create customer loyalty.

While forecasts like iSuppli Corp.’s envision

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

strong growth for digital signage in hotels over the next few years, those predictions will only come to fruition if the technology can help hoteliers succeed in attracting and building a loyal customer ba

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e. With the ability to serve up the information guests need and free existing staff to take even better care of hotel guests, the use of digital signage at hotels is likely to achieve its growth projections

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You didn't follow up after the first sale. After the sale you could have introduced your other product on the thank e-mail.

In the last several decades, many industries such as manufacturing, financial services and hospitality have used benchmarking to identify quicker, more enhanced ways to improve their products, processes and systems. However, the hospital arm of the health care industry hasn’t embraced the benchmarking bandwagon; nor have they changed significantly in years. Why? Largely because they live under the false pretense that benchmarking must occur with identical medical facilities; otherwise their comparisons would be useless. In other words, healthcare research philosophy has twisted 'apples-to-apples comparisons' to mean a set of criteria to be met before learning from others can occur. This misleading and inaccurate assumption accounts for the decreased efficacy of healthcare benchmarking results.

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