Main Subject - Business

If you’ve ever found it difficult to free up time from the normal daily grind of ‘putting out fires’ to learn how to increase your sales dramatically, these eight marketing steps will save you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

months of digging.

These steps explain how to attract more business, how to sell more to your existing clients, and how to reactivate business that has drifted away. And the best part is, ther

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

’s no need to make major changes to your business and probably no need to spend more money on ads.

What are these steps?

1) Increase the total number of customers you serve. Getting new clien

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s is essential. A business that fails to grow stagnates and dies. Unfortunately, getting new clients is often the only marketing method many businesses focus on. That’s a mistake. Whether you h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re sales reps, telemarketers, use word of mouth, referral systems, ads, or some other marketing approach to get new clients, seeking new business is often the slowest, most expensive, and most

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

isky method of making a buck. The next seven marketing steps require less effort and less money to implement and can be just as profitable.

2) Increase customer retention. Recognizing and elim

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

inating clients from drifting away is the same as increasing your revenues. Think about it. If you normally have an annual 30% loss of clients and you bring that to zero, that's the same as giv

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng yourself a 30% increase in sales to your bottom line -- all without taking on a single dollar of expense. It’s like getting free money.

3) Increase inquiry to sales conversion. Say you’re n

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

w closing 50% of the inquiries you get. If you improve your sales skills and the way you initially target prospects to insure only the highest probability prospects respond, you can increase yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r closing to 100% -- with no increase in costs to you. This also is an instant profit increase without taking on a penny of expense

4) Increase the frequency of purchases. The more frequently

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our clients buy from you the more money you make. Period.

5) Increase the amount (dollar volume) of purchases. You can do this with point of purchase incentives. You can imitate Mc Donald’s an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d package multiple items together as a “value” or you can choose to encourage your clients to “Supersize”.

6) Increase your marketing and advertising effectiveness. Eliminate the 32 common mar

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eting mistakes everyone is making and adopt principles proven to boost results 300% to 2100% or more. Marketing decisions are made under uncertain conditions. It is impossible to know the exact

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

response from clients without some form of testing or the response of competitors. However, there are 32 sales-killing mistakes that are commonly repeated. Eliminating these mistakes will boost

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your profits.

7) Find new uses for your products and services that you had not considered before now.

8) "Package" and profit from your specialized knowledge.

Taking a systematic approach to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your marketing as outlined above will increase your sales. And yes, this absolutely is a lot of work to do. Especially when you consider there are over 800 ways to attract new business. Trying

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

every one of those 800 methods to find which one works best for you would take more time than any of us has left to live on this earth.

There's a better way... over the past 29 years I've spen

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

countless hours studying sales and marketing. I've collected thousands of cases studies and examples of ways others have used many of these methods successfully. This research has benefited me

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tremendously. And it’s a real time saver for work I do for myself and for clients.

I recommend you find case studies you can adapt to your business too. Collecting case studies is a huge time

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

aver over trying to employ these eight marketing steps into your business from scratch. When you follow all eight steps, you will find it’s easier than you thought possible to double your sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Promotional products reinforce the message heard in the various tradition media used in the categories of the four P's. Using them can definitely enhance the exposure of your brand and in some cases put you miles ahead of the competition. Stay in the marketing mix and include promotional products to break away from traditional advertising and incorporate more active participation from your audience.

There are four general methods of applying for a job including: (1) mailing your resume, (2) emailing your resume, (3) faxing your resume, and (4) hand delivering your resume. Following are tips on how to submit your resume...

Middle managers are under pressure from upper management to produce financial gains at the same time they are being squeezed by lower level employees who are looking for more input and growth. That middle managers face the same worries and misgivings as regular employees and frontline supervisors and managers shouldn't be a shock . . . except . . . I have a feeling that these are the people who can actually do something about the general work environment.

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