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Main Subject - First Class Promotion
Here at PhotoSource International, I see many examples of promotional materials
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
from photographers. A surprising amount is inadequate and even unprofessional.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Surprising, because much of it comes from seasoned stock photographers who are
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
either full-time pros or committed part-timers. I can understand their thinking
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
: "Why should I spend hundreds of dollars on promoting my work when I know
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
u> it is topnotch. The images sell themselves, I don't need a fancy brochure."
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
But they may be losing sales and turning off contracts by such an approach.
Lo
Lo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ok at the PR question from the perspective of a different field. You are going
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
to vacation for three weeks in the Caribbean. At a travel agency you browse the
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
display shelf and narrow your choices down to five spots. You take their broch
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ures home, and finally you decide on Aruba.
What led to this decision? Without
What led to this decision? Without
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a first class brochure that could compete with all of the other brochures on th
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
e display rack, Aruba would never have been in the running with you.
Can you pi
Can you pi
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
cture the officials at Aruba saying, "Let's save money! We know we've got a gar
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
den spot here; we can just photocopy our brochure."
If you want first class att
If you want first class att
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ention from your editors, you need to give them first class treatment. Don't ex
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
pect the fine quality of your images to carry the whole banner for your promo ma
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
terials. To photobuyers, you are just another talent among so many talented pho
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tographers out there. Give your promo materials the attention, support, and dol
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
lars that they deserve. Let them help you stand out, and get your work noticed.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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