Main Subject - Business

Planning for an exhibit in a trade show can be intimidating for even the most seasoned of participants, and, particularly with first-timers, t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he potential gains may not outweigh the time, expense and headache involved.

However, with the right kind of planning, it can be the most ben

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eficial opportunity of the year for increasing client base and profits. With these four tips for first-time participants, even the smallest co

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pany can make the biggest splash at any trade show.

1.) To rent or not to rent?

A professional, well-organized exhibit is t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he first step in attracting potential customers. Renting an exhibit is attractive, especially if you participate in three or less shows a year

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

It allows you to update your exhibit at each show without incurring the large expense of recreating an exhibit each year.

A rental unit allo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ws you to unload part of the headache on someone else, both in design and production. If an element of your exhibit isn't effective, it can be

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

changed quickly for the next show, without losing any money.

2.) Booth Placement:

An often overlooked aspect of a company's

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

first tradeshow is their booth placement. Some shows allow new participants to choose their location, while others go by seniority. Try to ge

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a location that is as close to the entrance as possible, but also in close proximity to your competitors, particularly big-name competitors.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

You don't want to hide from your competition; you want customers to compare you with them.

3.) Market your brand:

Your main

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

purpose at a trade show is to market your company, your brand, to as many potential customers as possible. One of the biggest ways to do this

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is to sponsor the show. Show sponsors' logos are usually printed on both banners and advertisements for the show, as well as on name badges th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at everyone who enters the event will wear. Long after a potential customer has passed your booth, the consistent reappearance of your brand w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ll ensure a place in your future client's memory.

4.) Design materials:

Technological advancements have completely changed

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the way trade show exhibits are set up. You now have the choice between incorporating digital elements into your exhibit, including interactiv

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

kiosks that can take some of the pressure off of your human presenter.

Also, exhibitors are no longer limited to laser-printed designs for p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

anels and backdrops. Cloth panels are taking over, mainly for their ease of storage and transportation. Cutting costs with the amount of labor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

required to transport and set up the exhibit will allow for more to be spent on the actual exhibit, and attract more customers.

Hopefully, by

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

keeping in mind rental options, booth placement, brand marketing and design materials, your first trade show exhibit will be a successful one

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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