Main Subject - Business

What the marketing manager communicates is determined by target customer’s needs and attitudes. How the messages

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are delivered depends on what blend of the various promotion methods the marketing manager chooses.

A marketin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

manager can choose from several promotion methods – personal selling, mass selling, and sales promotion. Furthe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, because the different promotion methods have different strengths and limitations, a marketing manager usually

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ses them in combination. And, with other marketing mix decisions, it is critical that the marketer manage and co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rdinate the different promotion methods as an integrated “whole” – not as separate and unrelated parts.

Persona

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l selling involves direct spoken communication between sellers and potential customers. Face-to-face selling pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ides immediate feedback – which helps salespeople to adapt. Although salespeople are included in most marketing

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ixes, personal selling can be very expensive. So it’s often desirable to combine personal selling and sales prom

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tion. Mass selling is communicating with large numbers of potential customers at the same time. It’s less flexi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

le than personal selling, but when the target market is large and scattered, mass selling can be less expensive.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Advertising is the main form of mass selling. Advertising is any paid form of non-personal presentation of ide

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s, goods, or services by an identified sponsor. It includes the use of such media as magazines, newspapers, radi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and TV, signs, and direct mail. Sales promotion refers to promotion activities – other than advertising, publi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ity, and personal selling – that stimulate interest, trial, or purchase by final customers or others in the chan

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

el. Sales promotion may be aimed at customers, at middlemen, or even at a firm’s own employees (see the examples

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

in the table).

Relative to other promotion methods, sales promotion can usually be implemented quickly and get

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

results sooner.

Each method involves its own distinct activities and requires different types of expertise. As

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

result, it’s usually the responsibility of specialists – such as sales managers, advertising managers, and prom

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion managers – to develop and implement the detailed plans for the various parts of the overall promotion blend

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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For those of us who love cars and are mechanically inclined starting a small business, which has to do with auto-maintenance, makes a lot of sense. Many folks would love to own their own business as part of their American Dream. The question is what type of business can we see ourselves enjoying and excelling at and how on Earth would we come up with the $500,000 to $1,000,000 to start an Auto Maintenance Shop? Even renting a bay and buying all the equipment can be costly and run $100,000 to $250,000.

In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniel Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash?

It is amazing the lack of knowledge of economics and free markets that state franchise regulation states have in America. Worse when you try to explain the reality of things to them, they pull the liberal debate line of reasoning that class action and personal injury trial lawyers are so keen too.

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