Main Subject - Business

In business as in life, never underestimate the importance of being prepared. As the saying goes, you must first plan your work and then work your plan. This is particularly true in trade show ex

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hibiting where trade show display success is largely dependent on proper planning. Without putting the right plan in place, you will encounter a number of what would be easily avoidable blunders.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

These oversights can cause havoc on your trade show team’s morale as well as your company’s bottom line. In order to avoid these errors, however, you must first know what they are.

The five major

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

trade show exhibit mistakes to avoid are:

1. Picking the Wrong Show to Exhibit In

By being distracted by an overly hectic work schedule and being short staffed and overworked, hastily made trad

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

show decisions to exhibit in an upcoming trade show can backfire. Because you were unable to put the proper amount of time in to analyze who would be attending and exhibiting in the trade show, y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

u wound up with the wrong targeted audience. Without doing the proper research to learn about the qualifications of the trade show attendees and how they match up with your marketing goals, you ar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e subject to missing your target and having an unrewarding trade show experience.

2. Selecting the Wrong Location For your trade show display

If you wait until the last minute to decide on exhib

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ting in a trade show, you may have to put up with a less than ideal location-- behind a pole, at the end of a dead-end aisle, near loading docks, close to freight doors and ceiling water pipes or i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n a very dark corner. You may be relegated to a site far from the industry leaders, main attractions, guest services, entrances, exits, escalators, elevators, stairs, windows and seminar sites.

3

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Having a vanilla-type trade show booth with no intrigue or style

Just imagine a line forming at the trade show exhibit next to yours where there are compelling, dramatic displays with lots of at

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ractions, audios and interactive activity on their website, sensational giveaways and prizes, fresh brewed coffee and hot buns, dancing acrobats and an oversized TV screen with a luxurious lounge f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or the foot weary trade show attendee. Then imagine your trade show booth with nothing but a drape. Guess who gets the traffic.

4. Having your trade show booth staff poorly matched with your qu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lified prospects. If you are attending a trade show that attracts primarily engineers, your trade show exhibit staff should be comprised of engineers who will be able to communicate with its audie

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nce in an informative, intelligent way. It’s that simple.

5. Allowing your trade show booth staff to waste time by talking to unqualified prospects. The key is to identify and classify hot prosp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

cts and the products and services they are interested in buying. There are new, sophisticated software packages that allow you to identify a half dozen weighted multiple choice questions in advance

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that will determine how viable a client prospect is. If you do not identify the hot leads and filter out those who are not qualified, then your trade show exhibit staff will only be spinning thei

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r wheels. They will spend unproductive time by talking to prospects that do not have the budget, who will be unable to meet a specific time frame and who do not have the ability or authority to pu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

chase your product.

Remember, by avoiding the major pitfalls of novice trade show exhibitors, your trade show display experience will be able to stay on track and you will have a successful trade

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

show exhibiting experience. This applies whether you have a custom trade show exhibit, a custom modular trade show display or a trade show booth rental. It also applies wherever you exhibit—be it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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