Main Subject - Business

The purchase of new trade show exhibit displays represent a significant portion of a company’s annual trade show budget. Typically,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

companies budget approximately 30% of their overall annual marketing budget towards trade show exhibit displays, a rental trade sho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

exhibit, simple banner stand displays, and their overall exhibit program. Establishing a viable budget to purchase new trade show

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

exhibit displays can be acquired by consulting with the vendors of their trade show exhibits or referencing past display purchases.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

The national average for purchasing new convention booth hardware ranges from $100 to $150 per square foot. For example, a 10x10 b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ooth display is 100 square feet, which will cost between $10,000 and $15,000.

Most exhibit houses offer a variety of ways to acquir

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

new exhibits for trade fairs, including purchase, lease to own, or a rental program. When purchasing a display, your exhibit house

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

will require a deposit prior to placing your order, ranging from fifty to sixty percent, with the balance due upon receipt of the ne

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

trade show exhibit displays. Leasing to own your new display has many financial advantages including low monthly payments, acquire

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

equipment without tying up capital, eliminate obsolescence, and simplify accounting. For example, if you only have $8,000 in your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nnual budget for the purchase of a new trade show booth and it retails for $15,000, you can likely lease the display for a period of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

three years with a one dollar buyout without exceeding your annual budget. A $15,000 lease, then, will run approximately $518 per m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

onth which equates to an annual cost of $6,216.00 (not including taxes).*

If purchasing or leasing new trade show exhibit displays

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s not an option, then perhaps a rental trade show exhibit will suffice. Renting a convention display provides the exhibitor the opp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ortunity to participate in trade shows at a fraction of the cost of purchase. Nationally, display rental fees are approximately thi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ty to forty percent of the retail cost. Some exhibit houses offer a trial rental program which may offer a percentage of your renta

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l to be used toward the purchase of trade show booths and exhibits if purchased within a defined period of time. Don’t forget to ask

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your exhibit salesperson if they offer such a program. Exhibitors may elect to rent an exhibit because they have a conflicting trad

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e show event where they need additional display properties.

Whether you decide to purchase, lease to own or rent your trade show ex

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ibit displays, there are obviously a variety of options to accommodate almost every exhibitor’s situation and budgetary requirements

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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