Main Subject - Business

While a picture may say a thousand words, the pictures you see in some printed newsletters -- unfortunately -- say a thousand words of gibberish.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Why are so many pictures not up to scratch? First, it's difficult to get high-quality photography -- unless you've got a big budget or you know whe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re to go.

Second, it's hard to get pictures to look right in print if you're not an expert with image manipulation software such as Photoshop. You

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

've probably seen printed images that are blurred our 'blocky' -- that's often because they are not created at the right resolution (300dpi) or the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y've been enlarged more than the image quality can bear.

While you can get away with writing the words yourself, a sub-standard picture will shout

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

out 'amateur'. (Of course, if you are going for a ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lank">kitchen table design, then you can get away with home-made pictures to some extent!)

So I say this: unless you can use quality pictures

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

(and be sure they'll print well), it's better not to use pictures at all. After all, there's nothing wrong with a text-only newsletter. In most cas

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es it's words that do the selling for you, not pictures.

But if you can use high-quality images, here's some ideas:

If you have a product

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or service that lends itself well to pictures, use them.

Print before-and-after pictures that illustrate the work you have done

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or a client.

Use a picture of yourself alongside your personal column.

Use pictures of satisfied clients next to their ca

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

se studies or testimonials.

Use a picture that will attract attention -- only if it's relevant to what you do or the content of y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

our newsletter.

Use pictures and illustrations to break up text so that your newsletter doesn't look too 'gray'.

How c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an you get quality pictures? Either learn how to take and manipulate them yourself, hire a professional photographer or, if suitable, use stock pho

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tography. There are lots of good sources online for pictures, but check for any copyright restrictions on their use. You can't just take a picture

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ff the web -- not only will the quality probably be not up to scratch, but you could also be violating someone's copyright. My favorite website for

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

stock photos at the moment is http://www.istockphoto.com. But there are plenty others.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

(One thing to watch for with stock photography -- if you use too much of it, you start to get a very bland, corporate look with pictures that could

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be equally at home in any newsletter for any business. Watch out for that...unless it's the look you are going for!)

One more note about pictures

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

: if you use a picture, give it a caption. After headlines, picture captions are one of the most-read parts of a newsletter, so make that space pay

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/26617/mainsubjects-Elements-of-a-Successful-Newsletter-5--Pictures.html">Elements of a Successful Newsletter: 5 - Pictures</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/26617/mainsubjects-Elements-of-a-Successful-Newsletter-5--Pictures.html]Elements of a Successful Newsletter: 5 - Pictures[/url]

You may already know that promotional items are an important part of advertising your company and getting the word out, but what are corporate gifts and how do they help promote your company?

There are many different types of promotional merchandise, ranging from T-shirts and badges to calendars and desktop accessories, all usually imprinted with a company's name, logo or message.

Focus is where most companies have a marketing and business mis-step. This article outlines the symptoms of a loss of focus and how to re-claim it.

Tags

Links

Main Subject - Elements of a Successful Newsletter: 5 - Pictures

Related Articles: