Main Subject - Business

Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a compan

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y how to market a product or service to a specific target market and helps a company remain focused on its marke

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ting objectives.

Developed by Jay Conrad Levinson, the father of Guerrilla Marketing, a Guerrilla Marketing Pla

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is a condensed version of a corporate marketing plan. It focuses primarily on the most powerful income producin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g strategies needed to generate sales. While a Corporate Marketing Plan may be 20+ pages long and full of detail

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d market research and competitive analysis, a Guerrilla Marketing Plan is short (3-5 pages) and focuses on the m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

arketing strategies you will use to produce sales immediately.

A Guerrilla Marketing Plan should include the fo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

llowing strategic marketing information:

1. Define your product or service.

2. What major problem does your pr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

duct or service solve?

3. Determine who most needs the product/service being sold. Who is your target market?

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

4. Describe the #1 most important benefit a customer will receive from your product/service.

5. Why should a cu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tomer buy from your company instead of from a competitor? What benefit will a customer receive from doing busine

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ss with your company?

6. Determine your company’s position in the marketplace. Are you the company that focuses

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on extreme quality, low price, the largest inventory, the safest product, the best guarantee, etc.? What powerf

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l slogan will you use in all of your marketing materials to convey your position?

7. What is your guarantee to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your customers?

8. Determine a measurable sales goal for the next 12-months (i.e., $250k in sales).

9. Determi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e a marketing budget to achieve your 12-month goal. Your budget should be a minimum of 10% of your projected 12-

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

month sales goal.

10. Determine the most powerful and cost effective marketing and PR strategies for marketing

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your product or service to your target market and achieving your 12-month sales goal.

For more information, you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

can download a free ebook on how to write a marketing plan and 100+ strategies for marketing your business at

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

target="_new" href="http://www.marketing-consulting-company.com">http://www.marketing-consulting-company.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/26605/mainsubjects-How-to-Write-a-Guerrilla-Marketing-Plan.html">How to Write a Guerrilla Marketing Plan</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/26605/mainsubjects-How-to-Write-a-Guerrilla-Marketing-Plan.html]How to Write a Guerrilla Marketing Plan[/url]

Today, most Cable companies have the ability to INSERT your commercial into many of the Cable networks.

Without proper equipment, software and competent support staff, productivity will stop and so will your profits.

Business runs at a fast pace. You need to consider ways in which you can comfortably slow down and de-stress. Because slowing down is good for you and ultimately your business performance too...

Tags

Links

Main Subject - How to Write a Guerrilla Marketing Plan

Related Articles: