Main Subject - Business

Targeted telemarketing can hugely increase your lead generation and conversion rates. You can use the telephone systematically

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for any of the following, and more:

Market research
Building and maintaining your mailing list
Lead

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

generation

Appointment making

Direct selling

Enquiry and order handling

Customer service

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Cash collection

For some telemarketing activities you may be better “contracting out” to a specialist agency.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

This very much depends on the skills and people available from your own workforce, the volume of effort required, and the budg

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

et available.

You need to check out the agency thoroughly. Understand their strengths and weaknesses. Ask what they’ve done b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

efore that’s similar to your requirements. Speak to their existing clients. Make sure you understand their charging policy and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rates.

You can do your own telemarketing. Many people do, for cost reasons, or because they don’t think anyone else could do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it better.

A Low-cost Action Plan for Your Telemarketing

1. Determine which activities (from the above lis

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t) you could handle with telemarketing. Is this a permanent, or temporary requirement?

2. Which of these activities can you h

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ndle yourself? If you don’t have in-house sales skills, you may be better using specialists to handle your lead generation and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

appointment setting. Similarly, you should seriously consider handing high volumes of enquiries and orders to people who do i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t all the time. The image you communicate to your customers and prospects on the telephone is very important.

3. If you want

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to look at agencies, get a short-list from your local Direct Marketing Association. Try the local Yellow Pages or Business Pag

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es, but beware. Some of these companies may be very small. Some are “one-man bands”. On the other hand, they price accordingly

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. If your requirements are small, the bigger outfits’ pricing may be prohibitive.

4. Speak to your short-list on the ‘phone.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

How do they sound to you as an enquirer? Get a feel for their prices. Cut the list down to two or three to visit and take a lo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ok at in more detail.

5. Draw up a “brief” using my guidelines at h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ttp://www.newmarketingplan.com

6. Select your agency and closely monitor their performance.

7. If you go for the DIY app

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

roach, make sure you brief your people accordingly. Consider using a freelance telemarketer for occasional or one-off projects

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most often it is essentially said that word of mouth is the fastest way of making your business known. But how sure are you that the people you informed and told about will remember what you told them. Mostly only 25% of the people you informed will mostly remember you.

Medical assistants are one of the high growth jobs in the healthcare industry. If you are thinking about embarking on a new career, you might want to consider being a medical assistant.

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