Main Subject - Business

Newsletters are a great way to reach out to your current customers as well as attract the attention of potential customers. However, if customers aren’t read

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing the newsletter, then the effort and investment are wasted. The focus needs to be on designing a newsletter with content that your customers will read. It

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

needs to be informative, eye catching, hold their interest, and leave them wanting more. They will then be eagerly awaiting the next issue of your newslette

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r.

Creating informative and readable content

Content is very when it comes to capturing an audience to read your newsletter. Take a moment

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to see things from the customer’s point of view. Ask yourself why they should read your newsletter, why will they want to read the next issue, and what make

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s your newsletter unique and better than that of your competitors. Answering these questions honestly will help you create a newsletter that customers will w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ant to read.

Consumers enjoy newsletters with content that is informative but also energizing. They don’t want to be bogged down with lots of technical jarg

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on. They want honest, straightforward information that allows they to be educated and to form their own opinions on issues. You can continue to hold the cons

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

umers interest by publishing helpful tips in your newsletter that relate to the areas of expertise of your business.

This makes your company appear to be cr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

edible and helpful. Offering customers the opportunity to submit questions that you answer in your newsletter is a great way of letting customers know you ca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re about what they think as well as helping them develop a sense of being a part of the newsletter. You may also want to consider adding a section regarding

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

customer comments and suggestions. This additional outreach to customers will be well received.

Maximize your contents value

To ensure you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r newsletter reaches the maximum number of people possible, mail a copy to your former, current, and potential customers. Keep extra copies of current issues

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

in your lobby or waiting room. Many people who come in will look through available materials while they wait. Place a stack of newsletters next to the recep

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tion desk, payment desk, anywhere a customer might see it and decide to take one. If your company has a website, have the current edition of the newsletter a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

vailable. It is also a good idea to have previous issues archived on your website as well.

While it may seem expensive to send newsletters to that many peop

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

le, think of the revenue it will generate in sales. The more exposure your business gets, the more sales are expected to increase. Keep an eye on these marke

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ting areas. If you need to make changes, you can make informed decisions based on who is responding to your newsletters.

Newsletters are an innovative way t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o reach more consumers than regular advertising. It is also cheaper. You can identify your target market, and create your newsletter to be appealing to that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

demographic group. Keeping your newsletter friendly, informative, and written in plain English will lead to loyal readers and likely an increase in customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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