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Main Subject - How To Exponentially Increase Your Brand Awareness Part IV
Previously in Part I of How To Exponentially Increase Your Brand Awareness, we have witnessed that by identifying the building blocks of your business brand, knowing what your customers want by asking them directly, you will have a firm grasp of the basics of increasing your brand aware
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ness.
In Part II of the series we learnt that to be successful in creating brand awareness you should firstly Get Inside The Heads of Your Customers and have an understanding about their lifestyle and preferences, then Empathize with the Feelings of your Customer. Then you Create Focus
In Part II of the series we learnt that to be successful in creating brand awareness you should firstly Get Inside The Heads of Your Customers and have an understanding about their lifestyle and preferences, then Empathize with the Feelings of your Customer. Then you Create Focus
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Groups to get deeper into specific topics and issues that is pertinent to your customers, your products and your brand.
Part III of the Series looked at more ways to increase your brand awareness. By Analyzing Industry Trends, you will get a better idea of the big picture of your ind
Part III of the Series looked at more ways to increase your brand awareness. By Analyzing Industry Trends, you will get a better idea of the big picture of your ind
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
stry and will be able to find profitable niche markets that you could dominate.
Next to Put up a Challenge on All Critical Areas! focused on how you would profit by eliminating all the rate limiting areas of your product and brand.
To further improve on your branding, you would choos
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e to Evaluate Your Product Branding, as this would give you a clearer picture on where your product stands and whether the product is congruent with your company Mission Statement and Values.
So let’s get on with Part IV!
Step 10: Re-Design!
We will talk about Apple
So let’s get on with Part IV!
Step 10: Re-Design!
We will talk about Apple
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
omputers again. Where would they be without their packaging, their aesthetics? What brings out the coolness factor?
If you decided to write a book, does the design matter to you? After reading Tom Peter’s book, Re-design, I’m utterly convinced that design really does matter. The design
If you decided to write a book, does the design matter to you? After reading Tom Peter’s book, Re-design, I’m utterly convinced that design really does matter. The design
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
and packaging says a lot about your brand and your product.
There’s a saying ‘don’t judge a book by its cover’, but in reality and in business, this is what catches the eye of your customer.
That said, what colors would you use to communicate your brand? Do you own the color for your
There’s a saying ‘don’t judge a book by its cover’, but in reality and in business, this is what catches the eye of your customer.
That said, what colors would you use to communicate your brand? Do you own the color for your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
product niche?
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packagin
One very successful use of color branding would be Cadbury. Tell me, when you think of the color purple and think of chocolates at the same time, what pops out in your mind? Cadbury of course! That’s how powerful color branding can be. Coupled with a distinctive packagin
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
and a memorable company logo and catch cry, your brand would sticky. It wouldn’t leave your customers mind.
What a way to stand out from the crowd.
Step 11: Let Word of Mouth Marketing Work Its Magic!
This is one of the most powerful strategy to exponentially increa
What a way to stand out from the crowd.
Step 11: Let Word of Mouth Marketing Work Its Magic!
This is one of the most powerful strategy to exponentially increa
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e your brand awareness.
Now that you already know where your product is positioned, from step 1, then you can capitalize on that by focusing on your brand and products’ key strengths and Unique Selling Proposition.
If you have a product that is novel and unique in its own way, that pr
If you have a product that is novel and unique in its own way, that pr
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
mises real benefits to your ideal customer, and the target market is broad enough, people will start becoming your advocates- they will evangelize to others about your product and brand. Yes, they effectively become your sales rep, and volunteer ones at that.
This really can’t get any
This really can’t get any
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
better because when your customers are your raving fans, they are the best testimony for your product. Not you, not your advertising agency, but your customers that are your best source of testimonials.
To initiate Word of Mouth Marketing,
To initiate Word of Mouth Marketing,
-
1.Offer Special Packages with Purchase
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
2.Give away something for FREE
3.Make something that gives significant Benefit and Value to Your Customers
4.Publish a viral e-book and distribute it for Free, thereby increasing its sphere of distribution and influence
5.Be genuine and don’t spam!
6.Focus on Solving a Problem, Mee
3.Make something that gives significant Benefit and Value to Your Customers
4.Publish a viral e-book and distribute it for Free, thereby increasing its sphere of distribution and influence
5.Be genuine and don’t spam!
6.Focus on Solving a Problem, Mee
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ing a Need or Fulfilling a Dream
7.Don’t Forget to Tell Your Customers about your brilliant product: Market it!
Step 12: Enable Customization and Have Abundant Choices, It’s the Long Tail Era!
Companies such as Dell and Amazon have acted swiftly in this depart
7.Don’t Forget to Tell Your Customers about your brilliant product: Market it!
Step 12: Enable Customization and Have Abundant Choices, It’s the Long Tail Era!
Companies such as Dell and Amazon have acted swiftly in this depart
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ment.
For one, Amazon treats every individual as an individual. It knows that everyone wants different products, and that makes them have gazillion products and many different specific niches. This makes them memorable, and helps them target many segments of the market at once.
Dell C
For one, Amazon treats every individual as an individual. It knows that everyone wants different products, and that makes them have gazillion products and many different specific niches. This makes them memorable, and helps them target many segments of the market at once.
Dell C
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mputers on the other hand offers many customization options for their customers and having used Dell computers before, I’d say that is a very good strategy. This effectively means that they can cater to many audiences at once, be it a novice computer user to the avid gamer.
This is whe
This is whe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e Henry Ford failed. He did not want to offer choices to his customers and built the same model T over and over again, thinking that with better economies of scale he could produce cars that are more affordable. But customers are a lot more complex than that. They want options. And more
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
options.
Hence, give your customers options, choices. They will thank you for that. And will remember your brand.
To conclude, there are many ways other ways to exponentially increase your brand awareness, and this series of articles provide a good starting point on your journey to b
Hence, give your customers options, choices. They will thank you for that. And will remember your brand.
To conclude, there are many ways other ways to exponentially increase your brand awareness, and this series of articles provide a good starting point on your journey to b
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
anding greatness. What you need to do is take these steps and gradually apply it into your business branding strategy, measure the results and keep improving on what you have started.
The journey to exponential increase in brand awareness starts with you today, so started with it immed
The journey to exponential increase in brand awareness starts with you today, so started with it immed
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ately!
For more information about Marketing and Copywriting, please visit my site at www.copymarketing.com
Hope that you have gleaned something useful from this series of articles and wish you all the best in your marketing endeavors!
Copyright 2007 © Daniel Toh, www.copymarketing.co
For more information about Marketing and Copywriting, please visit my site at www.copymarketing.com
Hope that you have gleaned something useful from this series of articles and wish you all the best in your marketing endeavors!
Copyright 2007 © Daniel Toh, www.copymarketing.co
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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