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Main Subject - No Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow
There are lots of ways to improve your team's performance at tradeshows. From snazzy new displays to intensive training to rewards and incentives for top producers, it's difficult to even count the myriad ways W
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
hat's not difficult is to realize that some of these improvement methods come with hefty price tags.
Don't despair. There are many ways to pump up performance without breaking the bank. In fact, I've
Don't despair. There are many ways to pump up performance without breaking the bank. In fact, I've
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ollected 27 low or no cost ways to improve your next tradeshow:
1. Research the show BEFORE you commit: Does it attract a large number of people from your target audience?
2. Give yourself
1. Research the show BEFORE you commit: Does it attract a large number of people from your target audience?
2. Give yourself
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nough time: Planning and preparation for a major show can take 12-18 months.
3. Involve top management in the planning process. You'll get better results from your team if they know upper management i
3. Involve top management in the planning process. You'll get better results from your team if they know upper management i
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
supporting their efforts.
4. Send e-mail reminders to loyal customers and strong prospects before the show, urging them to stop by your booth.
5. Define goals and objectives for show parti
4. Send e-mail reminders to loyal customers and strong prospects before the show, urging them to stop by your booth.
5. Define goals and objectives for show parti
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
cipation.
6. Share these goals and objectives with your booth staff. They can't achieve your goals and objectives if they don't know what they are.
7. Plan for security as needed: you don't
6. Share these goals and objectives with your booth staff. They can't achieve your goals and objectives if they don't know what they are.
7. Plan for security as needed: you don't
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
want expensive prototypes or demo models 'walking away'.
8. Brief your team on common tradeshow espionage practices and how to defend against them.
9. Send enough people to ensure adequate
8. Brief your team on common tradeshow espionage practices and how to defend against them.
9. Send enough people to ensure adequate
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ooth coverage throughout the show.
10. Give each booth staffer a specific role, with job expectations clearly spelled out.
11. Stress the value of friendly greetings, polite manners, and ap
10. Give each booth staffer a specific role, with job expectations clearly spelled out.
11. Stress the value of friendly greetings, polite manners, and ap
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ropriate body language.
12. Take the time to familiarize your team with the lead collection technology you'll be using before the show.
13. Make sure at least some of the people going to th
12. Take the time to familiarize your team with the lead collection technology you'll be using before the show.
13. Make sure at least some of the people going to th
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e show are prepared to answer technical questions.
14. Send friendly, personable people with a genuine enthusiasm for your company, its products and services. These may not be your most senior people:
14. Send friendly, personable people with a genuine enthusiasm for your company, its products and services. These may not be your most senior people:
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
make your choices based on effectiveness, not seniority.
15. Check in with your team throughout the show to assess performance, reward positive behaviors, and stop negative trends before they get out
15. Check in with your team throughout the show to assess performance, reward positive behaviors, and stop negative trends before they get out
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
f hand.
16. Establish a dress code for your staffers: They'll look more professional and act as better ambassadors for your company.
17. Don't forget the shoes, hair, and accessories: peopl
16. Establish a dress code for your staffers: They'll look more professional and act as better ambassadors for your company.
17. Don't forget the shoes, hair, and accessories: peopl
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
notice the details. Manicures are crucial, as your team will be shaking hands hundreds, perhaps thousands, of times during the show.
18. Two words: Breath Mints.
19. Practice asking qualif
18. Two words: Breath Mints.
19. Practice asking qualif
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ying questions with your booth staffers.
20. Product demonstrations are a great way to draw a crowd: Make sure your team knows how to give an effective, engaging presentation by having them practice b
20. Product demonstrations are a great way to draw a crowd: Make sure your team knows how to give an effective, engaging presentation by having them practice b
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
fore the show.
21. If you are sponsoring entertainment, a speaker, or other event, make sure your team knows what to do during this time. From working the crowd to collecting leads, there's plenty the
21. If you are sponsoring entertainment, a speaker, or other event, make sure your team knows what to do during this time. From working the crowd to collecting leads, there's plenty the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
should be doing to promote your company's name and image.
22. Designate a 'go-to' person to act as a liason with show management. The better your relationship with management is, the better your show
22. Designate a 'go-to' person to act as a liason with show management. The better your relationship with management is, the better your show
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
experience will be.
23. That exhibitor's service manual the show organizers sent you when you registered? Read it: it's chock full of valuable information to help ensure a stress-free show.
23. That exhibitor's service manual the show organizers sent you when you registered? Read it: it's chock full of valuable information to help ensure a stress-free show.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
24. Copy appropriate pages from the exhibitor service manual and pass them along to the relevant staffers: It doesn't help you to know when everything has to be broken down and off the show floor if you're not
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
he person doing that work.
25. Order services ahead of time. Making deadlines = big savings.
26. Establish a follow up protocol for hot leads, promising prospects, and likely customers. Use
25. Order services ahead of time. Making deadlines = big savings.
26. Establish a follow up protocol for hot leads, promising prospects, and likely customers. Use
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
this protocol to turn leads into sales.
27. Say “Thank You” to attendees for stopping by, to anyone who fills out survey information or participates in a demonstration, during your follow up calls.
27. Say “Thank You” to attendees for stopping by, to anyone who fills out survey information or participates in a demonstration, during your follow up calls.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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