Main Subject - Business

Here are the Top 10 Tips I give small business owners and entrepreneurs on a daily basis when I see them out at networking functions. These 10 things will be the least expensive and probably the most effective forms of marketing that you could do to promote your small business.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

1. Display your cards or brochures at coffee shops, book stores, businesses of people you know, membership stores like Costco and Sam's Club, anywhere that will allow it; all of these are free. Seek out ones locally that will allow you to do this and replenish them frequently.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou can also approach other business professionals that compliment what you do and have a similar target market as you to swap marketing materials, meaning you display or carry theirs and they yours.

2. Hold an Open House, Ribbon Cutting or some kind of an event to attract the p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

blic or your specific target market to your business. You can partner with another business to split the cost, you can bring in a charity to raise money for or have a client appreciation night of some sort. Whatever you do, make sure you plan it well in advance and publicize the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

event to the media and your database. I can help you plan and promote your events in the media and to your database!

3. Networking is the cheapest form of advertising you can do - find organizations, associations, chambers, groups and monthly meetings that have attendees and me

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mbers that fit your unique target market client or referral source and visit them first, then join if you see the value. The key to networking is frequency. You need to go to the organization's events that you join each month for greater visibility, to be recognized and ultimate

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y to be the go-to person for your particular industry. Visit www.ksawamarketing.com each month for a FREE monthly Networking Calendar and numerous organization links!

4. Put your sales message and/or logo on everything, your car, shirts, nametag,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

building, invoices, envelopes, sales flyers, receipts, tags, etc. Simple name/logo branding can be a huge asset for a small business (everyone will say “I've seen your stuff somewhere”). Ask me for a referral for companies who do these things!

5. Invite trade for services for t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ings you may need (bookkeeping help, CPA, financial or attorney advice, marketing, advertising, promotions, signs, promo items, printing, products, services, etc.). This will save you money and give you other avenues to pursue for referrals as well.

6. Go in with other small bu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sinesses that compliment your business on advertising opportunities, chamber inserts or in their newsletter, inserts in the local papers, direct mail pieces, target mailing list purchases, door to door flyers, etc. (i.e.; housekeeping business and carpet cleaning business). This

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

will keep your costs lower for these items and give you greater credibility by partnering with other professionals. I can help you design and coordinate these marketing pieces so they STAND OUT!

7. Make sure you are listed on all local area or national website directories neces

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ary that will target your message for you. Do the free ones for sure, but evaluate them if they charge a fee. When you consult with me - I give you a list of these for FREE!

8. Include links to other people's websites on yours and ask to do the same for added exposure. Have an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I recommend these businesses” page. Reciprocal links helps both websites get higher up on the search engines. I offer low cost advertising on my email newsletters which reach 1,500 business professionals and my clients are listed for no extra charge on my client list on my websi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

te!

9. Follow up, Follow up, Follow up with everyone you meet and ask them what their business is all about and how could you work together to promote each other? You need to develop a system for this so it gets done. Whether it's add them to your mailing list and mail to them

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nce a month, add them to your email list if they opt-in and email them weekly or calling them, stopping by or faxing them on a monthly basis to keep in touch. Having a system or guideline written down that you can follow easily each month is the key. I can help you put together

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n effective and efficient, low cost follow up marketing system that's easy to follow!

10. Never base your advertising decisions on what YOU do, take yourself out of the picture and think like your customer and what they would generally do. Always ask pertinent questions of any

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

edia before buying it such as “What is their circulation or reach” and “How do they market themselves or how is their medium distributed”. Research all your options first, figuring out which ones reach your target market the best, then evaluate their cost per thousand. I can put

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

together an Advertising Plan for you so you know where to and NOT to spend your money!

Well, hopefully you are doing everything on that list already in your business, but if not I'm sure I've only reminded you of what you already know to do. NOW DO IT!

For a clear, effective

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

arketing plan ask me about my JumpStart Your Marketing 1-On-1 Planning Meetings or go to . The 1-On-1's are 3 hours chock full of great brainstorming and you walk away with an Action Plan on what you need to do now to promote your u

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ique business AND how to implement it.

Get my FREE Report on the “Top 3 Must Haves for Small Business Owners and Entrepreneurs to JumpStart Your Marketing” and my FREE Marketing Tips online at www.ksawamarketing.com or contact me at (916) 727-4142 or katrina@ksawamarketing.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Accounts Receivable Factoring is a process by which a small business sells its invoices at a discounted rate to a financing company. The business gets the cash required for the smooth flow of the business. It then becomes the responsibility of the financing company to collect the payments. Also, the company collects the payment at the face value of the invoices. Collecting cash is no easy task, and the company needs to provide services such as customer care, maintaining records and collecting payables. Therefore, the Job profiles of people working in these companies vary.

Ever considered getting a 2-year degree? This article tells you the benefits of doing so and why you should absolutely consider it!

Evaluating DBA candidates can be difficult in the OCP world. Here's some tips to help you make the right choice.

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