Main Subject - Business

As a scrapbook marketing specialist, I am often asked if new companies should attend one of the craft trade shows as a vendor/exhibitor.

My initial thought is tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t it's expensive. You often have to be a member of the sponsoring trade association, THEN you have to also pay for booth space, shipping and drayage, and any neces

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ary travel. It's literally thousands of dollars. Before you sign the booth contract, make sure you're going to see a serious return on that investment.

Decide fir

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t on your goals for attending. Do you want/expect retailers to place orders to stock your product(s)? I'd contact as many retailers as you can first, and ask them

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ow they would be likely to learn about a new product line at the show, and place an opening order. If they have never heard of you or your company, odds are agains

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it, statistically. If you actually want to reach end-consumers, a trade show isn't really going to help you with that. Get a booth at a consumer event, where your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

target market (the end user) will be doing the buying.

If you want to simply increase awareness that your product exists and is available, you might see how you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ould attend a trade show without having an actual booth. Then try to make strategic appointments with magazine editors, TV producers, and distributors to promote y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ur product and message. If for some reason you couldn't get into the show without a booth, you could still book a room in the host city during the show, and make a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pointments to meet people in nearby restaurants or whatever.

If you do decide to have a booth, take advantage of the opportunity to teach a class. Classes are the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

best way of reaching lots of retailers (~50-100) all at once. Use your class to train them to use your product, and communicate your product's best selling points.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Give them ideas for classes they can teach in their own stores, and how they can upsell more product after the classes. By giving retailers this education directl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

, you are, in essence, creating your own legion of ambassadors to go forth and spread the word about your company and product.

Another tip if you decide to get a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ooth: prepare press kits for the press room. Members of the media make a point to stop by the press room to check out what's new from all the manufacturers. In eff

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ct, that means the media is stopping by to ask you, "What would you like to tell me?" At a recent trade show I attended, only 33 out of 300 exhibitors had left pre

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s kits. Numbers like that make it easy for you to stand out in front of the media.

Whether or not you rent a booth at the show, you can also donate product sample

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s to professional designer gatherings. Various groups of designers and related professionals arrange to meet for dinner one of the nights of the show. Sometimes th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

dinner organizer will solicit manufacturer donations to be distributed to "opinion-leading" designers. These designers are influential for creating word-of-mouth

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uzz. Do a little research and find out who is coordinating the dinner, and offer her some product samples as giveaways.

The key marketing thing about trade shows

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s that all these decision-makers and influential people are all in one place at the same time. You don't necessarily have to have a booth to be able to do business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Elaborate custom-built booths, sleek pop-ups, and adaptable modular displays get all the glory. And it's true- the right booth is a crucial part of any successful trade show exhibit. But it just couldn't be done without the unsung hero of the trade show- the banner stand. Flexible, portable, and highly effective, the banner stand may not be as complex as the booth-but it's easy to set up and carry, it's a great value for the money, and it packs a lot of selling power.

If you are looking for ways to lessen the costs on your newsletter printing needs, there are a lot of ways that can offer you solutions and still have an effective newssheet. Taking into consideration costs, content, and time constraint plays a vital role in making your newssheet.

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box!

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