Main Subject - Business

You may have writers block, you may not, but if ever you wanted to increase your marketing writing skills this is for you.

Your brain has two sides, the left side and right si

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

de and each is responsible for certain functions. Left side is what traditional education focuses on more, which is the maths, numbers, facts, figures, data, analytical thinkin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

side. We've been taught how to use this side of our brain all throughout childhood.

We've been taught this is what matters most, when in fact our right brain is where true su

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cess in life can come from.

Our right brain controls our creative, visionary, imaginative, emotional functions. But where have we been taught how to use and develop these aspe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ts of our brain?

Society says its bad to make a mistake, we feel we need to be right about doing things in life, as we don't want to do something wrong. This is the problem. T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

his is why we find it hard to write creatively with marketing.

As we've been taught to use our right brain, we've naturally learnt how to analyze everything. As a result we're

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

stuck in what I call Binary or Logic Thinking. We think things are either right, or they are wrong and there is nothing in between. So we think the same about our creative writ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng, its either good or its bad and nothing in between.

But where is the learning and development when things either have to be either right or wrong?

So enough of the backgro

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd, I think we understand the problem, now lets look at the solution.

Let me ask you this, when you think about writing do you try to write it in your head before you put anyt

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hing down on paper? I'm willing to bet you do.

That's another aspect of societies conditioning, we don't like to make mistakes. But this condition also reveals the secret to h

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

w to deal with the problem.

Let me put it to you this way, stop analyzing everything you think and start writing. Remember it this way, if you think it, ink it.

In other word

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, give yourself amnesia every time you think of something creatively. If you have a thought about what to say when you start to think about your marketing, type it up immediate

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y - before your left brain kicks in and says, that's not good.

Your left brain and right brain can't compete. Your left brain will win every time.

The only way to write is to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

put your left brain on hold. Write without a thought in your mind. Let it just come out, don't think about it, just keep writing, don't analyze, don't criticize, just write.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

efore you know it you will have hundreds of words on your page.

Here's one more point on overcoming writers block...

Be happy! In other words mentally prepare yourself before

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you write anything. Don't try to force yourself to write at a certain time, your right brain doesn't work like that.

Your right brain is unstructured, non conforming, expressi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e, illogical and emotional. It responds to happiness, enjoyment and spontaneity, not rules. To write you need to become friends with your right brain, let it have its way, let

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it try this just for the heck of it, let it be spontaneous. If you get a thought for a headline, or marketing idea, just ink it as soon as you think it.

Let your brain go, let

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it wander, let it write and express whatever it likes. Don't make rules, or make it conform; let it do what it likes.

When you've written hundreds of words and exhausted the s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bject for the time being, then you can slowly go over what you have written, but not before.

Before you know it you'll have written hundreds of words in minutes as I just have

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you are smart, you will form a business entity for your business start up. The question, however, is how do you find investors and what do you sell them in exchange for critically needed money.

There are many online and offline ways of promoting traffic to any web site. A new form of online advertising has emerged in the form of paid blogging. Under this, advertisers use the services of bloggers to write reviews about their web site, products or services.

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Main Subject - How To Overcome Writers Block (And Write Super Profitable Marketing Online And Offline)

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