Main Subject - Business

Attrition is the enemy of real estate marketing.

So to be successful in your marketing, you first have to understand the concept of attrition. You also have to work hard to reduce it. This article will help you understand attrition and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

give you tips for reducing it within your real estate marketing program. Let's begin with a basic definition.

What is Attrition?
The Merriam-Webster dictionary defines attrition as "a reduction in numbers usually as a resu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lt of resignation, retirement, or death." Don't worry, we're not talking about retirement or death here. But we are talking about a reduction in numbers -- and the size of that reduction has a direct impact on your real estate marketing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

success.

Now let's convert that definition for real estate marketing purposes.

Real Estate Marketing Attrition
In your marketing program, attrition refers to the number of people who do not take the actions you want them

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to take. At each step in the marketing process, you stand to lose some people. The more people you lose along the way, the less successful your real estate marketing program will be. So let's talk about minimizing attrition by using the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

following example.

A Real Estate Marketing Scenario
Let's consider a marketing campaign that combines direct mail postcards and web-based lead generation. It's a solid marketing strategy -- one that I've seen used successf

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ully many times in the past. But like any real estate marketing strategy, it has attrition points:

Attrition Point #1 - When you mail the postcards, a certain percentage of them will not reach the intended recipient's due to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

bad addresses and the like.

Attrition Point #2 - Of those people who do receive your postcards, only a small percentage will respond and visit your website.

Attrition Point #3 - Of those people who visi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t your website, some will not find what you want them to find. Or they simply won't be interested and they'll leave.

Attrition Point #4 - Of those who visit your website and take the action you want them to take (perhap

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s signing up for market alerts), some will mistype their email address.

Attrition Point #5 - Finally, of those who (A) get the postcard, (B) respond to it and visit your website, (C) take the action you want them to ta

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ke, and (D) have no technical issues ... only a portion of them will be qualified prospects.

I don't tell you all this to discourage you. On the contrary, I want you to understand the concept of attrition so you can build a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

real estate marketing program that minimizes attrition as much as possible.

Attrition is a fierce enemy that cannot be defeated entirely. But you can certainly reduce it, and thereby minimize the impact it has on your real estate mark

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eting success. For instance, let's refer back to the marketing scenario above. Here are some ways we might reduce the amount of attrition at each of the five points listed:

To Minimize Point #1 - You can optimize your postcar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d deliverability by updating your mailing list, or by purchasing a fresh list from a reliable vendor such as InfoUSA.

To Minimize Point #2 - You can increase your postcard response by adding value to your offer (even in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a non-monetary way) and strengthening your call to action.

To Minimize Point #3 - You can help people find what they came for on your website by adding a graphical link to it on your home page.

To Mini

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mize Point #4 - You can minimize the number of people who mistype their email address by using double-entry verification on your web forms.

To Minimize Point #5 - You can increase the percentage of qualified prospects

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

who respond by using an offer that will only appeal to certain people (sellers, for example).

These are just some of the ways you could reduce the level of attrition in this particular real estate marketing scenario. You c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ould do many other things to optimize your results as well, but they are beyond the scope of this article. My goal is simply to get you thinking about marketing attrition and the various ways you might reduce it.

Understanding marketin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g attrition is the first step in reducing it. So think about your own real estate marketing strategies. Map out the various steps in the process, and jot down the attrition points. They should be fairly easy to spot after reading this a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rticle. Then think of all the things you can do to minimize each point of attrition, and work hard to do exactly that. Good luck!

* You may republish this article online if you retain the author's byline and the active hyperlinks below

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When incorporating in the state of Nevada, it's important for you to understand that there is much more to the process than obtaining your personal tax identification number (also known as your EIN), and a list containing the names and addresses of the corporation directors.

Finding the top home base business is for you is not one of the simplest things in the world, but if you are able to pinpoint it, you have taken an incredible step towards personal success.

Every day, everyone can make the world a better place. It's simple; it's quick and it is free. All it requires is a recipe containing you (yes, that's *YOU*!!), awareness and a natural disposition to be brave enough to change the day of everyone you come into contact with in a positive way.

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