Main Subject - Business

This is the second article in the series: Marketing to make your message stick:

In the first article, we discussed promoting your company through branding and message. One of the ways

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to make your message stick is through the use of the ad specialty item.

An ad specialty item needs to be useful, durable, and visible.

Useful
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in
g>, because if it isn’t useful, what happens to your item? It goes in the trash.
Durable - so it won’t wear out the first time it gets used and end up where? I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

n the trash.
Visible - if you are going to spend good money on a useful, durable item, you want folks to see your message.

I used to work at a compa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ny that got all the employees shirts embroidered with the company name and logo. The shirts were black. So was the embroidery. What was the point?

There are thousands

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of ad specialty advertising items with everything from matchbooks, mugs, mouse pads, jump drives, key chains, sunscreen, and note pads. You add your logo and as much message as will f

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it or is reasonable. Spend a little or spend a lot.

I have dozens of t-shirts from Carter Blood Care and ball caps from 20 companies, but I don’t really wear them much, except to work

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in my yard. They last a long time, but nobody sees them but me.

I have a branded umbrella from a truck line that I put in my wife’s car years ago, in a pocket in the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

door. It is an extra, just in case. If it is raining when she starts, she has another umbrella she takes because she would rather use it. But if she gets caught in a surprise shower o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r we have a full car, it gets used. Maybe three times a year. The brand is printed on the outside of the top of the umbrella, so if somebody is watching us run in from the rain,
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g>maybe they see the logo before we fold up the umbrella, but I couldn’t tell you they are candidates for shipping freight.

I have a calendar personal planner that I use all

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

year long. And I do use it, sometimes more than once a day, and for a whole year. Maybe even 13 months. Desk calendars are similar, but nobody sees mine but me. It is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

not a bad program, but they do have a shelf life. Don’t order a five-year supply of gimme’ calendars all for the same year – and be sure to give them out close to the end/first of the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

year. They don’t make for an ongoing marketing program throughout the year, but they do have their place.

Pens are good. They can be cheap or really nice. They are useful, and sometim

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es take on a life of their own going from person to person until they get stored in a drawer and forgotten for months or years or trashed when they run out of ink or q

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

uit retracting right.

I grew up in east Tennessee. My dad ran a truck line. The company logo was red, white and blue. For nearly thirty years my dad gave out orange and white pens wit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h his company name and slogan but not his logo. What they did have was the Tennessee football schedule printed on them. He combined the short shelf-life of a calendar with a fairly dur

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

able pen. There was a seriously limited geographic audience since folks in Georgia and Kentucky weren’t interested in UT football. And he ignored his logo. I told my dad he was doing i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t all wrong, but his customers in Tennessee asked for the new pens every year, starting in the spring. He started giving them out way ahead of football season and folks kept up with th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

em till the season was over. He asked what was wrong was that? Go Vols.

The next article in this series will be about using a 21st century ad specialty item to make your message stick

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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No free grant home business money will be awarded just because you have a great smile, a good sob-story, or feel you deserve a long vacation on the beach. However, grant money could very well be your one chance of taking your dream to the next level.

When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need... they buy because they want to experience the feeling that comes with buying.

I am a visionary who thinks about the “what-ifs” and “whys.” I’m the guy daydreaming in class thinking about solutions to problems…things that don’t even make sense because they are so disruptive to our current ways of doing things and seeing the world. I’ll never limit my dreams and visions to things that people aren’t ready for yet… I think BEYOND that.

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Main Subject - Marketing To Make Your Message Stick: Ad Specialty Item – What Works And What Doesn't

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