Main Subject - Business

The growth of market economy and competition has shifted the base from sellers to the buyers. Companies today cannot afford to ignore

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

customer's perspective. Companies have to make an earnest effort to gain an insight into customer's viewpoint so as to survive in the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

market. There can be more than one way of getting feedback from customers to assess a company's performance and prospect. The most imp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ortant tool used commonly by companies for this purpose is web surveys.

Web surveys come handy to the companies because of the techno

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

logical revolution brought by Internet. Web surveys facilitate understanding of the basic attributes, conduct, perceptions and knowled

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e of the target group. Surveys make it possible for companies to gather lot of information about customers. The use of sophisticated m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

odern technologies help in accumulating lot of data pertaining to customer preferences, which is humanly difficult to achieve.

Online

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

surveys have additional benefit of reaching out to the customers who live in distant areas. So it makes communication possible with c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ustomers, and tide over the problem of inaccessibility to customers. Customers are more responsive to such surveys, as they can do it

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

from the convenience of their homes. All they want is access to the Internet, which is readily available to them. The responsive behav

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or of customers is also ensured by the fact that surveys give them an opportunity to reply any time. So customers are not time bound a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd can use the time factor to their advantage by carefully taking the surveys.

Web surveys are more cost effective for the companies

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

because they save them from the drudgery of using those cumbersome devices used in traditional methods of survey. Moreover surveys can

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

actually be performed without going personally to the customers, which proves more economical.

However, web surveys can be effective

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

only if certain factors are taken into consideration. It entails, adoption of a step-by-step process. It actually starts with outlini

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng the objective, type of information required and ends up with preparation of a questionnaire. Questions have to be understandable an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

specific to the goal. They don't have to be redundant so that once posted online, can serve the purpose in the right way. It is advis

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

able to get to the target group via email addresses, gather information and use it for intended purposes in a strategic way.

Increasi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng familiarity with survey sciences and survey authoring software packages have made web surveys an economically viable option for the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

companies. The use of online survey software such as Syrvey Galaxy and Question Pro are cases in hand, proving its immense popularity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Okay so you have decided you want to own your own business and instead of starting from scratch you are looking to buy a franchise with a proven business model in a field, which is something you see yourself enjoying right? Well, this makes sense really and you are not alone, did you know that there are in excess of a half million franchised outlets in the United States alone?

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