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Main Subject - Is Email Marketing Dead?
There are many marketing and business advisors sharing advice on how to grow your business, make more sales,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
get more clients ... I know, because when it comes to Internet Marketing, an area I only ventured into 2-1/
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
years ago, I have probably tried most of the ebooks, courses and teleseminars available.
Today I'm posing
Today I'm posing
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
question about what I guess could be considered a "tried and true" online marketing method: Email Marketing
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
You know, ezines, e-newsletters, permission-based, opt-in email marketing. All of the Internet marketing g
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
rus recommend it, saying "to be successful, you've got to build your list."
I've been using Email Marketing
I've been using Email Marketing
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
consistently for the past 2 years.
In that time ...
=> I have seen my opt-in rates bounce around from 9% t
In that time ...
=> I have seen my opt-in rates bounce around from 9% t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
59%.
=> I have tested a squeeze page vs. a standard home page to see which garners the highest opt-in rate
=> I have tested a squeeze page vs. a standard home page to see which garners the highest opt-in rate
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
(after a year of testing, the jury is STILL out!).
=> I've had to do more and more marketing to build my l
=> I've had to do more and more marketing to build my l
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
st and it's still not anywhere near the volume I'd like it to be.
=> I've watched my deliverability rates g
=> I've watched my deliverability rates g
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
down, down, down and the spam filters get tighter and tighter.
=> I've watched the open rates, for my doub
=> I've watched the open rates, for my doub
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e-opt-in list (that means my subscribers say they WANT my email) go down consistently from well over 50% to
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
bout 20%.
This begs the question ... Is Email Marketing Dead?
=> Is there just too much of it out there?
This begs the question ... Is Email Marketing Dead?
=> Is there just too much of it out there?
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
> Are people overloaded with free information?
=> Are all the spammers ruining it for the legitimate email
=> Are all the spammers ruining it for the legitimate email
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
arketers?
=> Is it time to bury Email Marketing and replace it with RSS, blogs and other forms of informati
=> Is it time to bury Email Marketing and replace it with RSS, blogs and other forms of informati
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
n delivery?
To tell you the truth, I don't know if Email Marketing is dead. My guess is it won't ever total
To tell you the truth, I don't know if Email Marketing is dead. My guess is it won't ever total
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
y go away. But its role may change.
And to be certain it will evolve, as everything on the Internet does. I
And to be certain it will evolve, as everything on the Internet does. I
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
fact, the only thing you can count on when it comes to Internet marketing is change!
I will continue to in
I will continue to in
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rease my online marketing arsenal, using other tactics like blogging and podcasting.
After all, when it com
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s to marketing, what we do know is that the best strategy is to use a marketing mix, both online and offline
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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