Main Subject - Business

It's been proven time and again that regular communication helps build strong relationships. It's also a fact that people do business with people that they know, like and trust

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. But over familiarity can cause readers to tune out. Occasionally, it's a good idea to shake things up. Vary your format from time to time. Get the readers involved. This simp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e strategy will not only revive your publications, it will get readers talking about it - which will bring in even more business. Below are some ideas to shake things up. One c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ution: You don't want to loose the integrity of your publication's identity. Be sure to keep the style consistent. These are just occassional tactics.

Send a press rel

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ase. If you've got a new product, special, or package coming out or a new event or workshop, send a press release to your readers instead of the usual newsletter. Just

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

focus on one topic and make it a special announcement. Let your readers' feel like they're an insider getting advance information about something out of the ordinary.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Special contact requests. Put a few unusual contact links in your sidebar that gives your readers a reason to communicate with you. Have a link where they can request

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

our new brochure or catalog, or let them share their story. Think about what you'd like them to do and create a simple, compelling call to action and put it where it's impossib

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e to miss. Since it's something that you don't do regularly, it will stand out and get noticed.

Run a survey. Your readers would love to share their opinions

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ith you. Plus you can share those ideas with the rest of your readers. You're creating a community! It's a great way to get some interaction with your readers. Use the results

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

own the road to create a special report. Your readers will be interested in the outcome because they took part in helping you gather the information. It's all about developing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that relationship.

Make a graph. Sometimes it helps break things up to illustrate your point with a colorful graph. Business people especially are used to see

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng information presented this way and it makes it more powerful to them.

Do an interview. Talk to a perceived mover and shaker in your field and write the art

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cle up like an interview you'd read in People. Include a nice photo that has good eye contact with the reader. This will draw them in and make them care about what this person

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as to say even if they don't know who they are.

Make a list. Come up with your own Top 5 list of relevant things in your field like the best interview questio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s to ask the prospective contractor. Perhaps there are some secret terms that you use to be more success in what you do.

Develop a tips check list. Share some

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tips on how to better deal with a common situation in your field - how to maintain your new VCR or questions to ask you loan officer.

Develop your own Cosmo Quiz.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ong> Many of the major magazines use some great features that keep their readers' interest. Borrow one of theirs such as a revised Cosmo Quiz. Instead of "Are you married to th
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
right person?", your quiz could be "Do you have the right mortgage broker?" or "Does your CPA understand you?" How about "Has the fire gone out of your attorney's eyes?" You g
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
t the idea. Put a juicy spin on it and your readers' will love it.

Well, there are a few ideas to get your creative juices flowing. Now, go forth and spice up your newsletters

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Freshen Up Your Newsletter Approach

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