Main Subject - Business

Newsletter is a great way to maintain constant contact with your target audience and at the same time enhance brand awareness. This entice

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s every marketer to jump into newsletter or ezine marketing, but if attention is not paid, it might have a negative impact on you brand im

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ge.

The most important elements of a newsletter are:

Relevant information
Standardized format
P

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re-defined frequency

Option to change preferences

Company info or offers for subscribers

At the moment of subscr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ption, make sure that the subscribers know what they will get and at what frequency. Encourage them to view some samples of your old newsl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

etters. Let them choose the frequency and format of the newsletter.

Your newsletter must provide relevant information

G

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ve the readers what they subscribed for. Be it latest industry information, current trends in your domain, news/alerts, product reviews or

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

anything else. Your newsletter should provide fresh, quality info and not just yada yada. Your information should give a reason to the su

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

scriber to wait for the next newsletter.

Maintain consistency -- don't be too creative with your newsletter

Usually mar

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

keters put a lot of efforts in making the first few newsletters, but later on they find it difficult to maintain the same momentum. Moreov

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r different styles may confuse the reader. Make a standard format that represents your brand and present your information in the same mann

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r in all the newsletters. The "from line" and the "subject line" should also have a standard format.

Prepare in advance and maint

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ain the frequency

Be punctual in sending you letters. If it's the first of every month, then it should reach the recipient on th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t day and time. Just like newspapers - keep the basic newsletter ready and add only the latest news in the end.

Give the subscrib

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ers the power to select and change

Make it easy for your subscribers to change preferences such as - frequency, content, format,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

subject line, email address, etc. Apart from preferences, you must also honor unsubscribe requests. All opt-outs should be removed from yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur database promptly. You can do a small survey before people leave to find out the reasons.

Provide company info in a subtle way

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

/strong>

Put information before anything else. Your subscribers know about your company and that's why they subscribed in the first place

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. It is important to have a brief about your company at the end, but don't overdo it. Nobody will read it anyways. Promote your products o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

services in terms of special offers only for newsletter subscribers. Make them feel special about being a member of your online community

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Drafting Newsletters To Enhance Your Brand Image And Keep It At Top-Of-The-Mind

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