Main Subject - Business

Don’t think of these methods as too simple or mundane. They are very effective when done right a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nd combined with other techniques in this report.

Classified Ads – This is something everyone s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ould be testing in some form or another. It’s great for lead generations. You should still have

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a strong benefit-driven headline and a clear call to action. Free reports work very well with cl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ssifieds. My local paper, the Hartford Courant even has an ongoing deal of 3 lines for 3 days –

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or free! Even adding more lines only ends up costing a few bucks. With a price like that, there’

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s no reason anyone with a website should not be testing ways to draw traffic to the site with cl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ssifieds.

Direct Mail – Nothing beats direct response when it comes to results-driven proven ad

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

vertising. And messages sent directly to your highly targeted market via direct mail can deliver

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a terrific return on investment (ROI) when tested properly. There’s a wealth of information on d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rect marketing by Michel Fortin, David Garfinkel, Gary Halbert, Dan Kennedy, and many more exper

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ts. Here are some sites where you can learn more:

Postcards – Yes, postcards are a form of dire

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t mail, but it warrants its own category. Postcards are cheaper to produce and mail than full-bl

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

own direct mail packages or sales letters, and they are great for generating leads. Like classif

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ed ads, a free report or free gift often works well here. Postcards are also a great way to stay

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

in touch with your customers and prospects, and they also work well as part of a sequence of mai

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lings. A good place to go for customized postcards is http://www.usps.com (the US Postal Service

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

website), because the USPS has partnered with a company that will print and mail your postcards

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

for you! Best of all, you only pay for the postage (i.e. FREE printing costs). Hint: be sure to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nclude yourself on the mailing list so you can get your own mailing as well.

to be continued...

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In Chapter Nine of Sun Zi Art of War, Sun Zi mentioned the principles of deploying troops in four terrains. They are mountainous region, water bodies, salty swamps and marshes, level terrain. Now comes the second part of the series, water bodies. Read on to find out.

What's the difference? How does it affect your long term success? Which one is better? This article breaks the two similar terms down to describe their differences.

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Main Subject - Traditional Offline Marketing - Part I

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