Main Subject - Business

Gift Certificates – It’s generally known that people will usually spend more than the gift certificate amoun

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t. So if you operate a jewelry store, and you mail your customers a free no-obligation $25 gift certificate,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

it’s usually a very sound investment. Most restaurant owners already know that people generally don’t dine a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lone, so by giving your customers a free gift certificate, they’re bound to bring in others who will spend m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re money on food and drinks. A good variation on this formula is the free birthday dinner. Generally, nobody

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is going to come in on their birthday and eat their free dinner by themselves. They’re going to bring friend

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s, relatives, you get the idea.

Here’s a great way to use gift certificates to get referrals: Send a letter

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

to your customers with three gift certificates. One they can use for themselves, and the other two they can

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ive away to friends or relatives. They keep your customers happy (and happy customers are more likely to spe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ak highly of you to others) and they compound that fact by letting your customers give the certificates to o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hers, to whom they will sing your praises. It’s like a tell-a-friend script on steroids!

Bonus: Check out w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at JP Maroney did for a jewelry store client of his by using gift certificates at: http://www.copywritersboa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rd.com/viewtopic.php?t=663

Coupons – Like gift certificates, coupons are also a great way to “touch” your c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

stomers and bring them back into your store (or website or whatever).

Contests – The sandwich chain Subway

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ecently had a scratch-off contest, but you had to go online to see if you were a winner. Contests are a grea

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t way to get leads and generate sales. Here’s a tip: always include an unadvertised “second place” that ever

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

one who didn’t win will get. Joe Vitale did that last year, and used an email and voice broadcast to announc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your “second place” prize. I would have included a sequence of direct mail as well, but the premise is the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

same.

Also, the Nathan’s hot dog eating contest is a great example of using their product in the contest it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

elf. If your product or service lends itself well to this approach, consider testing it.

to be continued...

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Is it profitable to become an Entrepreneur? Should you become an Entrepreneur? Why Not? Over half a million online businesses are started each year by people who are underappreciated and underpaid! The home-based online business has now grown into a $427 Billion a Year Industry! Someone actually starts a new online business every 10 seconds in the US alone!

Just about every school, sports team and non-profit organization in our collective communities send their minions out into the neighborhood to hawk candy bars, candles, Christmas wreaths and just about anything else they can get their hands on. We end up buying products we don’t need at over inflated prices just to support little Janie or Johnnie’s soccer team. But there are new options on the horizon, courtesy of the ever efficient and expanding Internet, which are both consumer savvy and fundraiser friendly. It turns out that on-line merchants are actually willing to pay people to shop on their sites.

The first task of a leader is to keep hope alive. - Joe Batten Leading an organization can be challenging, even when times are good. When times are troubled, it is even more important for leaders to come to the forefront and provide direction and inspiration. We face challenging times today with a weakened economy, layoffs, and intense scrutiny of a mistrustful public sector. As leaders, now is the time to stand up for our beliefs.

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Main Subject - Creative Offline Marketing - Part II

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