Main Subject - Business

Celebrity Endorsements – They aren’t as expensive as you might think (unless you try to get Sean Connery or Tom Cruise). The key is that you need to use celebrities that your target market

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

recognizes as such. So Tony Rice would make a great celebrity for bluegrass and acoustic guitar enthusiasts. Not so much for gardening fans.

CD Salesletter – People generally won’t read 90

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

minutes worth of copy, but they will listen to it. The perceived value is much higher than a traditional salesletter as well. They can listen to it in their cars, on their walkmans (althoug

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

h today everyone has an iPod…why not use a podcast instead?). The point is that you can cram in a lot more information. You can do testimonials in their own voices, have sound effects or mu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ic. Anything to help advance the sale.

Thank You Letters – Whether you send gift certificates, coupons, a 2 for 1 special, a free gift, or just a friendly thank you letter to stay on your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

customer’s radar screen, these types of letters are memorable and encourage your customers to send you referrals. As always, these types of letters should be personalized, and never use a m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iling address letter on the envelope.

Example:

Dear Mr. Smith,

I hope you are very pleased with your recent purchase of my quality artwork. May it bring much viewing pleasure for you and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your family for years to come.

Being an independent artist, I truly appreciate your business! I really want to personally thank you!

You should know that a recent painting I did was auct

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oned locally for more than $10,000.00! My work is featured at local art shows, and my original Silent Tempest painting has been on display in the Wadsworth Atheneum In Hartford since 1998.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

That means if you hold onto your painting, you’ll likely see its value increase considerably.

As you may know, I also paint custom portraits, landscapes, abstract art, and theme-based artw

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rk from your choice of subjects.

What does that mean for you?

Good question. I just moved into a new, more spacious studio, and I’m having a special sale just for my best customers. Here’

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

what I want you to do (you’ll love this): call me right away for a absolutely FREE, no obligation quote on any custom painting you’d like me to do for you. But…

Don’t tell me you have thi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s letter until after I give you my free no-hassle quote.

Only then tell me that you have this letter, and I’ll knock off an additional 21% off of my already ridiculously low price.

That

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ay you’ll know for sure I haven’t “padded” my price just to give the appearance of a sale. I’m going to let you trick me!

Why would I do this? Simple. I want you as a customer for life. Mo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

st of my customers come back again and again, because they love my inspiration and extraordinary use of colors. And they appreciate the fact that no other local artist enjoys an appreciatio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on the value of their paintings as I do.

So call me today at (555) 555-5555 for your FREE quote.

Very Truly Yours,

John Artist

P.S. Remember, call me right away to take advantage of th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is most exclusive offer for my best customers only.

P.P.S. Also, don’t tell me that you have this letter until after I give you my rock bottom price first!

Ok, obviously that’s fictitious

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

(it’s a reprint from a sample letter I included in my Money Magnet newsletter). Plus I personally wouldn’t use price as a selling point for an artist (unless your market warrants it), but y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou get the idea.

One car salesman collects the name and address of everyone who comes in to check out a car. Then he sends them a personalized letter, thanking them for stopping by, and te

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ling more about the car they looked at, it’s features, benefits, etc. Even if it results in one more sale a year (and he gets more than that), it’s worth it in his case.

to be continued...

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The remarkable power of stories to drive readership, and burn your sales message deep into your prospects brains...

We all know word of mouth is one of the most powerful forms of advertisement available to a business of any size. But there is more to the word of mouth concept than many business owners know.

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Main Subject - Creative Offline Marketing - Part III

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