Main Subject - Business

Get Your Online List’s Home Address and Phone Number – I spoke about this on the call.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

One technique Gary Halbert used was to ask his list for their home address, because he

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

anted to send them something to help them with their marketing. Then he sent them a lum

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y mail package. But he got their home address. Now he can send them direct mail pieces

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd cut through all the email clutter by bypassing it completely (well, actually by supp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ementing it). Yanik Silver mentioned this as well. He obtains their home phone number a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d sends them a voice broadcast (see above). Joe Vitale does this too. So does Bill Glaz

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

er. Hmm, if all of these top marketers use this technique, do you think it works?

Goin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Out of Business – If a business with the same target market as yours is going to shut

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

own soon, why not acquire their customer list? Most brick and mortar businesses conside

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

liquidating their inventory or equipment, but not all of them are savvy enough to sell

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

their customer list. That could be a huge opportunity for you.

Alternate Franchise – Y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

u know most franchises cost big bucks to buy into. Let’s say you have a profitable clea

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing business that’s not a franchise, with your own system for success. You can teach th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is system to others and sell it for much cheaper than a franchise would go for. Here’s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n example of a company that does just that: http://www.my-mag-uk.com. I essentially do

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hat with entrepreneurs. I teach them my marketing system (which as you probably know mo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t entrepreneurs don’t know a lot about effective marketing), and they gain a doubled or

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tripled profit margin as a result.

Or, you could locate such a successful company your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

elf, learn their system, and teach it to others in the same manner.

to be continued...

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Different from Conventional Advertising : Advantages and Benefits of Conventional Methods

Learn how a Marketing Consultant and Business Coach discovered that good clients are the foundation of successful and profitable professional businesses. At the end of this article he even reveals how he will help you to find and win good clients for your business.

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Main Subject - Creative Offline Marketing-Part VI

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