Main Subject - Business

Ask Your Customers – It may sound super simple, but if you just ask your customers what the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y want and then give it to them, you’ll be ahead of your competitors. For example, there’s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a local dentist who advertises on the radio that he offers a little pill that will put pati

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ents to sleep. While they snooze, he fixes years of neglect and damage in one visit. Withou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t asking his customers, he may not have come up with this tremendous USP.

Do Research to F

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ind Out What They Want – Again, this seems like a simplistic idea, but you’d be surprised h

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ow often it’s overlooked. For instance, that same dentist I just mentioned above also adver

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tises that nobody in his office will ever lecture you about avoiding visits to a dentist or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

failing to care properly for your teeth. They’ll cheerfully do the work that you need and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that you want, without guilt or hassle. That’s a powerful benefit that most patients would

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

probably not volunteer to tell their dentists, if asked. But by researching what dental pat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ients complain about, and why they avoid going to the dentist as often as they should, he’s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

addressed another powerful benefit of going to see him.

Positioning – Jay Conrad Levinson

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and Seth Godin talk about this in The Guerrilla Marketing Handbook. When Tom’s of Maine in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

troduced their “all natural” toothpaste, they didn’t want to directly compete with all the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

other toothpastes out there. So they positioned themselves as a healthy all natural alterna

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tive. They sold it in health stores instead of supermarkets. Close-Up toothpaste used a sim

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ilar tactic. Whereas most other toothpastes emphasized “no cavities” and were more family-o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

riented, Close-Up targeted single people and emphasized “whiteness.”

An excellent book on

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

positioning is Positioning: The Battle for Your Mind, by Trout & Reis.

to be continued....

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Dr. Gary S. Goodman, President of Customersatisfaction.com, expert in customer service and sales training, and best-selling author, had one customer service problem after the next when he took his vacation. But this popular speaker and frequent expert commentator on radio and TV was able to turn things around with spectacular results, by making a few essential adjustments, that will serve you, too!

The use of Stove Corn as an alternative heat supply is on the rise, and using durable, sturdy, and stable woven polypropylene bags to hold it is a natural fit. Find out why...

This article talks about practical methods to establish trust with your audience and why it is important to market trust and not sell your service.

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Main Subject - Creative Online Marketing-Part VIII

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