Main Subject - Business

If you’re anything like me, you’re being bombarded with ezines and emails that continually try to sell you something. Sometimes a particular ezine even arrives on a daily basis, and truthfully, I sit there at my desk, wondering wh

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y I subscribe, so much so that I often unsubscribe just as fast as I sign up for them.

Now, don’t get me wrong. I strongly believe in marketing and promoting what you’ve got (with consistency and conviction) because it’s the answ

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

er to someone’s problem, and if you’ve been given a talent and a gift for helping others, you OWE it to them to let them know you’re out there.

But it’s HOW you promote that makes all the difference. I consider it a turn-off when

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

I’m being sold to again and again, without getting much value otherwise. It just feels icky sometimes and, because I don’t have a lot of extra time in my day (who does?), I’d rather not get any additional stuff I can’t really use.

On

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the flip side, if I’m getting value and I find it helpful, then I’m OK with some promo here or there. Kinda like reading a magazine. If the articles are really good, then I don’t mind the ads (and often, the ads are something that I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

’m interested in.) But if there’s not much content or value, then I don’t want any of it, not the articles, and not the ads either.

I was on a group coaching call led by Thomas Leonard, founder of CoachU.com and Coachville.com a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ew years ago, and although I don’t remember the exact topic of the call, I remember one thing he said very distinctly:

To build a large network and attract lots of clients, you need to continually add value, just for the fun of it.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
b> However simple this statement (and the longer I’m in business, the more I realize that it’s the SIMPLE things that are the most powerful), it’s one that struck me like lightening and has stayed with me ever since.

Thomas was a MAS
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
TER of adding value. I remember him giving a LOT of information, so every time I got an email from him (an ezine or something else) I read it without fail, the WHOLE thing. And when he launched a product or service and promoted it, I
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
read that too. That’s because he added value no matter what he did. He used to say, the more value you give, the more people want to “hang out” around you, the more they’ll follow your lead, the more they’ll recommend you.

His theory
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
, as he stated once, was to offer lots of freebie stuff of value, just for the fun of it, to help others. This built him a HUGE network of people reading his ezines, going to his teleclasses, buying his products and reading his books
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
, in just a short time—over 10,000 people at the time that he spoke about this.

The theory he shared with us was this:

FREEbie, FREEbie, FREEbie, fee, FREEbie, FREEbie, FREEbie, fee.

Because he was providing such fant
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
stic no-charge content and value, people were naturally attracted to him and referred lots of others to him. When he offered something for a fee, people jumped on it. Their perception was probably similar to mine: if his FREEbie stuf
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
f is that good, his FEE stuff must be GREAT! And it always was.

Many people over the years told me they’re attracted to working with me because of the value and content that I’ve offered, without charging for it:

The 2
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
-page checklist entitled “151 Ways to Attract All The Clients You Need," which people receive when they subscribe to my ezine.

The weekly Client Attraction ezine with high content/high value assignments to get people started on
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
attracting all the clients they need to fill their practice (the one you’re reading now).

The Client Attraction makeovers.

The recordings of calls.

The no-charge 60-minute teleclasses I lead entitled “How to
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
attract ALL the clients you need.”

The articles on the website to help you get more clients.
Not only do all these freebies create a BUZZ amongst people who need new clients (a buzz generates lots of referr
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
als), but they also helped me establish credibility a long time ago, so by the time people want to work with me, they already know how much value I will add during our one-on-one work.

YOUR ASSIGNMENT:

Start thinking of how y
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
u can add value, continually and in everything that you do, just for the fun of it. Based on the elements I use listed above, what can YOU start offering to your network, your clients, and at networking meetings? Make a list of them
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
and then start doing them on a regular basis. Over a very short period of time, you’ll start getting a large following as well as clients and referrals, in a way you’ve never had before.

© 2007 Client Attraction LLC. All Rights Reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Add Value Always and Clients Naturally Follow

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