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Main Subject - How To Avoid Costly Packaging Mistakes
You invest so much time and money in product development, why not invest a little more and protect yourself from making a bad packaging mistake? It is easy to make a packaging error that comes back to haunt you after you have packaged the pro
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
duct and sent it on its way to the retailer’s shelf.
We think about bad packaging when they hit the news. For example "Ecoli Outbreak Attributed to Packaging." Packaging that on the surface seems like a good idea but then backfires due to so
We think about bad packaging when they hit the news. For example "Ecoli Outbreak Attributed to Packaging." Packaging that on the surface seems like a good idea but then backfires due to so
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
me unforeseen circumstance that takes place. Why wait until it becomes an issue?
Wolfgang Puck found out about "bad" packaging the hard way when his new self heating latte cans hit the retailer shelf and started exploding. Was it his fault?
Wolfgang Puck found out about "bad" packaging the hard way when his new self heating latte cans hit the retailer shelf and started exploding. Was it his fault?
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Probably not, but the words "Product Recall" were shouted from the isles.
"Fabuloso" experienced a similar problem when it designed the packaging for its cleaning products to look like soda or beverage bottles. Children confused the "fabulou
"Fabuloso" experienced a similar problem when it designed the packaging for its cleaning products to look like soda or beverage bottles. Children confused the "fabulou
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s" colors with the real thing. A few poisonings later they realized they had made a huge mistake.
All packaging problems certainly don't rise to the level of these two examples. A problem can be something of minor significance. Nonetheless,
All packaging problems certainly don't rise to the level of these two examples. A problem can be something of minor significance. Nonetheless,
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
it is a problem and in many cases can be avoided or at the very least modified or anticipated. You would be surprised at how many people contact me knowing in advance that their packaging may have a problem yet they never do anything about it
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
. Perhaps they will be the next big news story.
In any case, there are ways to foresee potentially “bad” packaging situations. A little forward thinking may alleviate impending problems. Here are some common questions that could pave the way
In any case, there are ways to foresee potentially “bad” packaging situations. A little forward thinking may alleviate impending problems. Here are some common questions that could pave the way
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
to avoiding potential packaging problems:
Should I put my product in a plastic clamshell? The number one contested "packaging" issue revolves around the plastic clamshell and how difficult it is to open or penetrate without causing bodily ha
Should I put my product in a plastic clamshell? The number one contested "packaging" issue revolves around the plastic clamshell and how difficult it is to open or penetrate without causing bodily ha
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rm. Can you anticipate this problem? You bet. Weigh your options when considering this type of packaging. Even with your best effort to make the clamshell easy to open, you may end up as an "Oyster Award" candidate and be labeled as one of th
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e most difficult packages to open.
What is "green" packaging and how can I incorporate it into my packaging design? Whether to use green packaging or not should not be the question. What you should be asking is does utilizing environmentally
What is "green" packaging and how can I incorporate it into my packaging design? Whether to use green packaging or not should not be the question. What you should be asking is does utilizing environmentally
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
friendly packaging materials make sense for my product?
Am I going green legitimately or just jumping on the "green" bandwagon to make a buck? Will I be mandated to use "green" packaging materials by retailers? What other options can I cons
Am I going green legitimately or just jumping on the "green" bandwagon to make a buck? Will I be mandated to use "green" packaging materials by retailers? What other options can I cons
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ider that aren't "green?” You really need to take some time to analyze these and other questions before you advance your packaging development in the wrong direction.
My packaging is working now should I change it to new and improved or give
My packaging is working now should I change it to new and improved or give
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
it a packaging makeover? Remember my negative packaging trend for 07. Don't fix it, if it ain't broken. Consumers hate change. When they go to look for their trusted brand on the retailer’s shelf, you want to ensure they recognize your produ
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ct easily. If they don’t, they may be forced to buy from the competition. Keep packaging consistency and continuity to make it easy for consumers to buy from you.
Who regulates what needs to be on my product packaging? The answer is just abo
Who regulates what needs to be on my product packaging? The answer is just abo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t everyone. Outside of the various regulatory agencies that tell you what can and must be placed on your product packaging you could be mandated by a plethora out outside influences. Here are a few examples.
Going Green? Better listen to wha
Going Green? Better listen to wha
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t Wal-Mart has to say with their "Packaging Scorecard."
Trading in the organic space? Better understand what the work organic means to your product and who is watching out looking for a mislabeled package or a claim that can't be validated.
Trading in the organic space? Better understand what the work organic means to your product and who is watching out looking for a mislabeled package or a claim that can't be validated.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Making weight loss claims or dietary claims on your product packaging? Just about every one will be on your case. These claims are heavily scrutinized, not just by regulatory agencies but by consumers too. They are taking charge of their own
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
well being. They "can" and will read them.
Pay attention to these common packaging questions to which many companies don't find adequate answers before they embark on their product packaging. By doing so, you may anticipate potential packag
Pay attention to these common packaging questions to which many companies don't find adequate answers before they embark on their product packaging. By doing so, you may anticipate potential packag
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ing problems that could result in packaging problems. Do your homework. Use a little common sense and think about packaging issues relative to your product. Consider what you can do to avoid potential pitfalls before it’s too late.
Be sure a
Be sure a
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
nd read my weekly e-zine "Packaging News You can Use."
Each week I discuss a packaging trend or issue that you should know about. If you are not on top of these issues you might find out too late that you have made a costly packaging mistake
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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