Main Subject - Business

When it comes to creating the ideal layout for your exhibit, keep two things in mind.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

First, you are trying to command the undivided attention of ALL visitors as they wa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

k in front of your booth. Ideally, your goal is to make sure they can SEE you — but

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

OT notice your neighbors. Second, you want to maximize floor space so that QUALIFIED

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

isitors can actually ENTER your exhibit.

In order to accomplish both of these goals,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

here are a few general rules:

1) Make your booth appear as WIDE and as DEEP as

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

possible.
2) Optimize visibility by taking full advantage of visitor sight lin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s.
3) Create as much useable floor space as possible.
4) Maximize accessi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ility from all aisles.

For example, a corner booth should be oriented so that t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e booth faces INTO the INTERSECTION -- NOT into either of the side aisles. The two

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nterior walls should be as high as possible to reduce distractions from your neighbor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, create a backdrop for your exhibit and form a "back corner" which increases the imp

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ession of depth.

The two exterior walls should be open to the aisles, free of drapes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

and other barriers. Since the "front corner" is undefined by anything other than car

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

et, the front of the booth appears to extend into the intersection. This configuratio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

takes advantage of diagonals to boost the perception of width and depth — and vastly

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

expands the sense of space by doubling your "lakefront" property.

The bottom line of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the third lesson in Secrets of Trade Show Selling is Exploit Your Space! Command the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ndivided attention of the trade show attendees and optimize your floor space. Once yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

have done this, move on to the next lesson, which we will explore in another article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Regardless who you are, if you were born in America, you owe your heritage to a brave family member willing to cross oceans at the prospect of a better life.

A project is an assignment or task taken up to achieve a specific goal. The development and introduction of new services or of a management information system are instances of a project

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