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Main Subject - Marketing & Business Development Questionnaire: Diagnose your Needs - Part One
Directions: Squint your eyes tight and reach frantically for sand (to bury your head). Or…you could thoughtfully and completely answer all questions in this marketing quiz.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
There are no right or wrong answers. If you are not currently doing something on this marketing and business development list, it does not mean that you must start. It does
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
mean that you can use this questionnaire to diagnose your marketing and business development needs.
Describe (in one or two paragraphs) your current Marketing & Business De
Describe (in one or two paragraphs) your current Marketing & Business De
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
velopment Program (who, what, when, where.) How many of the following elements apply to your marketing and business development program?
1. Our company has and follows a wr
1. Our company has and follows a wr
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
itten Marketing Plan & Calendar of Action.
2. Our company has collateral material (brochure, job sheets, catalog sheets, flyers) pre-printed and assembled by category of po
2. Our company has collateral material (brochure, job sheets, catalog sheets, flyers) pre-printed and assembled by category of po
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ential interest.
3. Our company has elements of collateral formatted and able to be tailor-made each time we need to reach a new audience.
4. Our company has an effective
3. Our company has elements of collateral formatted and able to be tailor-made each time we need to reach a new audience.
4. Our company has an effective
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
and active website. The website is updated with new content on a regular basis. The website hits are monitored, leads tracked and contact information gathered.
5. Our compa
5. Our compa
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ny has and maintains an active database of contacts. The database is current and updated often.
6. Our company database is regularly analyzed for effectiveness. How are pot
6. Our company database is regularly analyzed for effectiveness. How are pot
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ential contacts reached? How often? With what results?
7. Our company participates in the communities where our office and business is located. How?
8. Our company leaders
7. Our company participates in the communities where our office and business is located. How?
8. Our company leaders
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
attend conferences and provide outreach such as speaking engagements and seminars. Where and how? What methods are used for follow up?
The Nature of Your Firm: Are you abl
The Nature of Your Firm: Are you abl
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to describe the nature of your firm in three minutes or less?
1. What are the main features that make you outstanding and differentiate your firm from your competitors?
2
1. What are the main features that make you outstanding and differentiate your firm from your competitors?
2
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
. Can you easily explain why your services are of interest?
3. What are you most known for?
4. Why have clients hired you in the past? Do you know?
Your Market Share: Wha
3. What are you most known for?
4. Why have clients hired you in the past? Do you know?
Your Market Share: Wha
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t are your current Market Sectors?
1. Name the major categories that you can effectively claim as your market sectors. Within these market sectors, name your target geograp
1. Name the major categories that you can effectively claim as your market sectors. Within these market sectors, name your target geograp
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hic areas (states/counties/countries.)
2. How and why do you claim these as your target market? Do you have a significant body of work, service or product offerings in thes
2. How and why do you claim these as your target market? Do you have a significant body of work, service or product offerings in thes
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e areas? Are they photographed and described? Do you have examples, project sheets, video, catalog sheets or case studies of your work?
3. What percentage of your business
3. What percentage of your business
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s Public? Private? Are you staffed to effectively handle both public bids and private marketing and negotiations?
4. Of your private clients, can you count on repeat work?
4. Of your private clients, can you count on repeat work?
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Referrals?
5. Do you have plans in place in the event your market share is changing or dwindling?
6. Do you seek alliances with other related and complementary firms?
7.
5. Do you have plans in place in the event your market share is changing or dwindling?
6. Do you seek alliances with other related and complementary firms?
7.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Are your current alliances effective in developing new and repeat business?
If you identify areas in which there is no clear yes or no answer, you can assign a numerical sc
If you identify areas in which there is no clear yes or no answer, you can assign a numerical sc
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ale of 1—5 for each answer (with 5 the strongest and 1 the weakest). Once you have identified any area that is 3 or below, you can go back and define your priorities for imp
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
roving these areas, ranking them least important to most important. You are now on track to proceed with Part Two in diagnosing your marketing and business development needs
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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