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Main Subject - Idea Generation - How to Capture Your Million Dollar Idea
So where do new ideas come from? I hate to disappoint you, but there are NO NEW IDEAS. Before you burn me at the stake for this overt falsity I reassure you I do not mean there are no new ideas in this monumentally stupid sense:
"Everything that can be invented has been invented." -Charles H. Duell, 1899, U.S. Commissioner of Patents
There are no new ideas, BUT, there are splendid combinations of old ideas. Things that look new will be coming and going for the rest of time but truly they are a dynamic new combination of OLD things.
So how do you do it? Come up with 'new' ideas, those precious combinations of old thi
"Everything that can be invented has been invented." -Charles H. Duell, 1899, U.S. Commissioner of Patents
There are no new ideas, BUT, there are splendid combinations of old ideas. Things that look new will be coming and going for the rest of time but truly they are a dynamic new combination of OLD things.
So how do you do it? Come up with 'new' ideas, those precious combinations of old thi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ngs made to be new. Most people I talk to say “oh, but I’m not creative!”.
"Not Creative?" I say “What a load of...wrongness! Human beings are all inherently creative, YOU ARE CREATIVE! I then go on to tell them their problem isn’t that they are creatively disabled but rather that they are mentally disabled (at which point I either really have their attention or I get a smack in the mouth).
Then I meet some people who are wildly creative, tremendous creative geniuses who can come up with all kinds of dynamic ideas at the drop of a hat. But when I ask them how they go about it they grin mysteriously and proudly say 't
"Not Creative?" I say “What a load of...wrongness! Human beings are all inherently creative, YOU ARE CREATIVE! I then go on to tell them their problem isn’t that they are creatively disabled but rather that they are mentally disabled (at which point I either really have their attention or I get a smack in the mouth).
Then I meet some people who are wildly creative, tremendous creative geniuses who can come up with all kinds of dynamic ideas at the drop of a hat. But when I ask them how they go about it they grin mysteriously and proudly say 't
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
he ideas just come to me' as if they have a special gift that only a lucky few receive if they are in the right place at the right time when God is distributing his magical creativity dust.
Well my dear friend whether you like it or not this article will allow even the most addle-minded of us to be a creative genius (no magical dust required!).
The process is simple and based on the principle that ALL new ideas are merely combinations of old ideas. If you take the children’s game noughts and crosses and replace the noughts and crosses with a number from 1 to 9 the total number of potential combinations is 362,880. Im
Well my dear friend whether you like it or not this article will allow even the most addle-minded of us to be a creative genius (no magical dust required!).
The process is simple and based on the principle that ALL new ideas are merely combinations of old ideas. If you take the children’s game noughts and crosses and replace the noughts and crosses with a number from 1 to 9 the total number of potential combinations is 362,880. Im
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
agine how many ideas must be available to you!
The process of getting ideas is not dissimilar to stories of the sudden appearance of islands in the South Seas. There, according to ancient mariners, in spots where the charts showed only deep blue sea-there would suddenly appear a lovely atoll above the surface of the waters. An air of magic hung about it. And so it is with ideas. They appear just as suddenly above the surface of the mind; and with that same air of magic and unaccountability. But the scientist knows that the South Sea atoll is the work of countless, unseen coral builders, working below the surface of th
The process of getting ideas is not dissimilar to stories of the sudden appearance of islands in the South Seas. There, according to ancient mariners, in spots where the charts showed only deep blue sea-there would suddenly appear a lovely atoll above the surface of the waters. An air of magic hung about it. And so it is with ideas. They appear just as suddenly above the surface of the mind; and with that same air of magic and unaccountability. But the scientist knows that the South Sea atoll is the work of countless, unseen coral builders, working below the surface of th
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e sea. So how do we set our mind’s 'builders' to work?
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1. Purpose
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State what you are trying to achieve, are you trying to come up with a new marketing angle, a great game for a kids party or a new and dynamic way to feed the world’s poor?
Write down what your purpose is. Really, write it down, with a pen and paper. I repeat this because it makes a BIG difference having a written objective for idea generation. It ensures that you have a clearly stated objective and it articulates it in a manner where you can return to it again and again to get it bedded down in your subconscious mind.
Aft
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1. Purpose
------------
State what you are trying to achieve, are you trying to come up with a new marketing angle, a great game for a kids party or a new and dynamic way to feed the world’s poor?
Write down what your purpose is. Really, write it down, with a pen and paper. I repeat this because it makes a BIG difference having a written objective for idea generation. It ensures that you have a clearly stated objective and it articulates it in a manner where you can return to it again and again to get it bedded down in your subconscious mind.
Aft
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
er you have your purpose written down then make a guess as to what it is going to 'cost' you to achieve your purpose. Will it cost you a lot of time? Will you need to spend some money? Work out the time costs and dollar costs and then write those down too. Now is a good time to ask yourself ‘Is this what I really want? Is this worth the investment of time and money?’
If the answer is 'Yes' then go right ahead and set yourself a timeframe in which to achieve your stated objective. We all know that 90% of homework gets done the night before it is due, so give yourself a due date and stick to it.
You have decided that t
If the answer is 'Yes' then go right ahead and set yourself a timeframe in which to achieve your stated objective. We all know that 90% of homework gets done the night before it is due, so give yourself a due date and stick to it.
You have decided that t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
his idea generating project is worthy of your time, so it is time to begin to:
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2. Gather Information
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If you are dealing with a specific problem or searching for a specific idea then begin to gather the appropriate information. In fact at all times be gathering information, develop a childlike curiosity begin to ask 'why?' ask 'why?' to yourself ask 'why?' to others, search out information with passion. Use your notebook to record interesting ideas facts and tid-bits glue articles into a scrap book, keep a file. Become a veracious new knowledge consumer.
You may remember, the famous scrapb
------------
2. Gather Information
------------
If you are dealing with a specific problem or searching for a specific idea then begin to gather the appropriate information. In fact at all times be gathering information, develop a childlike curiosity begin to ask 'why?' ask 'why?' to yourself ask 'why?' to others, search out information with passion. Use your notebook to record interesting ideas facts and tid-bits glue articles into a scrap book, keep a file. Become a veracious new knowledge consumer.
You may remember, the famous scrapb
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ooks which appear throughout Sherlock Holmes stories, and how the famous detective spent his spare time indexing and cross-indexing, the odd bits of material he gathered there.
Force yourself to learn new things that are outside your usual area of interest. Learn how to paint, learn something about quantum physics or child raising. Pick up a book at your local library that your friends will think it is strange that you are reading.
Say it with me now: "I am a naturally curious person."
So when we are looking to solve a problem or come up with a new idea we gather all the information on the topic and start to draw an
Force yourself to learn new things that are outside your usual area of interest. Learn how to paint, learn something about quantum physics or child raising. Pick up a book at your local library that your friends will think it is strange that you are reading.
Say it with me now: "I am a naturally curious person."
So when we are looking to solve a problem or come up with a new idea we gather all the information on the topic and start to draw an
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
d re-draw great whopping mind maps on the topic. This gathers our information and draws other information out of the dark corners of our mind. Then when you think you have all the information gathered together (and depending on the scope of the subject this could be many-many books) gather a little more information.
The information gathering process is the most often neglected part of idea generation. I can not stress it enough you need to have the raw materials of ideas (information) before you can start building an amazing new idea. You would never expect a builder to begin construction on your house with no materia
The information gathering process is the most often neglected part of idea generation. I can not stress it enough you need to have the raw materials of ideas (information) before you can start building an amazing new idea. You would never expect a builder to begin construction on your house with no materia
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ls.
Now that you are confident that you have more information than you need we can move on to step three...
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3. Chew over the topic repeatedly
------------
Assuming that you really did a diligent job of the information gathering stage then you may have already begun this stage inadvertently. This part of the process is the most difficult to explain because it all happens inside your head.
What you do is to take the different bits of material which you have gathered and feel them, float them around in your mind. You take one fact, and turn it this way and that, look at it in different lights, and feel
Now that you are confident that you have more information than you need we can move on to step three...
------------
3. Chew over the topic repeatedly
------------
Assuming that you really did a diligent job of the information gathering stage then you may have already begun this stage inadvertently. This part of the process is the most difficult to explain because it all happens inside your head.
What you do is to take the different bits of material which you have gathered and feel them, float them around in your mind. You take one fact, and turn it this way and that, look at it in different lights, and feel
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
or the meaning of it. You bring two facts together and see how they fit.
What you are looking for here is the relationship, a synthesis where everything will come together in a neat combination, like a jig-saw puzzle.
I know that what I am about to say sounds like a paradox but experience shows that it works. Facts sometimes display their meaning quicker when you do not scan them too directly, too literally. You remember those magic eye pictures where you have to look 'past' the picture to see the 3D illusion? It is like that. In fact, it is almost like listening for the meaning instead of looking for it. When creati
What you are looking for here is the relationship, a synthesis where everything will come together in a neat combination, like a jig-saw puzzle.
I know that what I am about to say sounds like a paradox but experience shows that it works. Facts sometimes display their meaning quicker when you do not scan them too directly, too literally. You remember those magic eye pictures where you have to look 'past' the picture to see the 3D illusion? It is like that. In fact, it is almost like listening for the meaning instead of looking for it. When creati
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ve people are in this stage of the process they get their reputation for absent-mindedness.
As you go through this part of this part of the process two things will happen. First., little tentative or partial ideas will come to you. Scribble these down on paper. It doesn’t matter how crazy or incomplete they seem: get them down. These are foreshadowing’s of the real idea that is to come, and expressing these in words speeds up the process.
The second thing that will happen is that you will inevitably get very tired of trying to fit your puzzle together. Don’t quit yet! Keep at it! The mind, too, has a second wind. Kee
As you go through this part of this part of the process two things will happen. First., little tentative or partial ideas will come to you. Scribble these down on paper. It doesn’t matter how crazy or incomplete they seem: get them down. These are foreshadowing’s of the real idea that is to come, and expressing these in words speeds up the process.
The second thing that will happen is that you will inevitably get very tired of trying to fit your puzzle together. Don’t quit yet! Keep at it! The mind, too, has a second wind. Kee
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
p bashing away at the idea even after you are past tired and get this second layer of mental energy in the process. Keep trying to get one or more partial thoughts into your notebook.
But after a while you will reach the hopeless stage. Everything is a jumble in your mind, with no clear insight anywhere. When you reach this point, if you have first really persisted in efforts to fit your puzzle together, then the third stage in the whole process is completed, and you are ready for the fourth one.
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4. Incubation
------------
In this third stage you make absolutely no direct effort. You drop the whole su
But after a while you will reach the hopeless stage. Everything is a jumble in your mind, with no clear insight anywhere. When you reach this point, if you have first really persisted in efforts to fit your puzzle together, then the third stage in the whole process is completed, and you are ready for the fourth one.
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4. Incubation
------------
In this third stage you make absolutely no direct effort. You drop the whole su
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
bject, and put the problem out of your mind as completely as you can.
It is important to realize that this is just as definite and just as necessary a stage in the process as the previous three. What you have to do at this time is to turn the problem over to your subconscious mind, and let it work while you sleep. You have a massive processing powerhouse on the ‘back end’ of your mind, one that we don’t experience consciously but it unquestionably exists.
Completely ignoring the task at hand at this stage will force the unconscious mind into action because the problem remains unsolved and the unconscious mind does no
It is important to realize that this is just as definite and just as necessary a stage in the process as the previous three. What you have to do at this time is to turn the problem over to your subconscious mind, and let it work while you sleep. You have a massive processing powerhouse on the ‘back end’ of your mind, one that we don’t experience consciously but it unquestionably exists.
Completely ignoring the task at hand at this stage will force the unconscious mind into action because the problem remains unsolved and the unconscious mind does no
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t sit well with unfinished problems.
You may remember the old Sherlock Holmes books, he used to stop right in the middle of a big case, and drag Watson off to a concert. This sent practical and literal-minded Watson round the twist but Conan Doyle (the author) was a creator himself and knew the creative process. So when you reach this third stage in the production of an idea, drop the problem completely, and, turn to whatever stimulates your emotions. Listen to music, go for a walk, read poetry or take a long hot bath.
In the first stage you have gathered your food. In the second you have chew it up well. Now the dig
You may remember the old Sherlock Holmes books, he used to stop right in the middle of a big case, and drag Watson off to a concert. This sent practical and literal-minded Watson round the twist but Conan Doyle (the author) was a creator himself and knew the creative process. So when you reach this third stage in the production of an idea, drop the problem completely, and, turn to whatever stimulates your emotions. Listen to music, go for a walk, read poetry or take a long hot bath.
In the first stage you have gathered your food. In the second you have chew it up well. Now the dig
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
estive process is on. Leave it alone and let the gastric juices do their work. But be on your guard with pen and paper to...
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5. Catch the Idea
------------
If you have worked hard during the previous four stages then this stage is inevitable.
Out of nowhere an idea will appear.
It will come to you when you are least expecting it - while shaving, or bathing or most often when you are half awake, in the morning. It may wake you up in the middle of the night. Be ready to catch that idea and make it your prisoner. Always have a pen and paper nearby to scribble it down in your notebook where it will be tr
------------
5. Catch the Idea
------------
If you have worked hard during the previous four stages then this stage is inevitable.
Out of nowhere an idea will appear.
It will come to you when you are least expecting it - while shaving, or bathing or most often when you are half awake, in the morning. It may wake you up in the middle of the night. Be ready to catch that idea and make it your prisoner. Always have a pen and paper nearby to scribble it down in your notebook where it will be tr
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
apped forever for you to milk it for all it is worth.
A friend of mine keeps a little voice recorder by his bedside so that if he has an idea when he is not fully awake he can 'catch' the idea onto tape and then write it in his notebook in the morning.
An old friend of Jessie’s (my wife) had a dream one night that included in it an amazing idea. Knowing that they needed to catch this idea so they wouldn’t forget it they got up and wrote it down on a piece of paper. In the morning, however, when they read their late night scrawlings they where disappointed to find that on their precious sheet of paper where the words
A friend of mine keeps a little voice recorder by his bedside so that if he has an idea when he is not fully awake he can 'catch' the idea onto tape and then write it in his notebook in the morning.
An old friend of Jessie’s (my wife) had a dream one night that included in it an amazing idea. Knowing that they needed to catch this idea so they wouldn’t forget it they got up and wrote it down on a piece of paper. In the morning, however, when they read their late night scrawlings they where disappointed to find that on their precious sheet of paper where the words
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
'an Amazing Idea', and nothing else.
DO NOT be fooled, you will NOT remember your idea if you don’t capture it somehow. It doesn’t matter how dynamic an idea, if you don’t catch it, it’s gone forever. In fact it seems that the subconscious mind births the most elegant of ideas at the most inconvenient of times (I guess this stands to reason, my wife never went into labor at a 'convenient' time) you MUST catch them, good ideas are slippery little suckers and can pop out of your head just as quickly as they popped in.
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6. Test the idea
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The final stage which you must pass through (but definit
DO NOT be fooled, you will NOT remember your idea if you don’t capture it somehow. It doesn’t matter how dynamic an idea, if you don’t catch it, it’s gone forever. In fact it seems that the subconscious mind births the most elegant of ideas at the most inconvenient of times (I guess this stands to reason, my wife never went into labor at a 'convenient' time) you MUST catch them, good ideas are slippery little suckers and can pop out of your head just as quickly as they popped in.
------------
6. Test the idea
------------
The final stage which you must pass through (but definit
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ely NOT before you have completed the other five stages) is to see how your idea stand in the harsh world of reality.
When you begin to test an idea you may find that it is not the precious little child that you first expected, but in fact it has some flaws and needs some tweaking to make its place as being truly helpful. But you will be pleasantly surprised that a good idea has self-expanding qualities and possesses the elasticity to be stretched this way and that to apply to your specific needs.
Some ideas are 'gateway' ideas, they are in themselves not perfect but simply writing them down and toying with the new i
When you begin to test an idea you may find that it is not the precious little child that you first expected, but in fact it has some flaws and needs some tweaking to make its place as being truly helpful. But you will be pleasantly surprised that a good idea has self-expanding qualities and possesses the elasticity to be stretched this way and that to apply to your specific needs.
Some ideas are 'gateway' ideas, they are in themselves not perfect but simply writing them down and toying with the new i
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
dea will allow your unconscious mind space to deliver the real humdinger of an idea that you are looking for.
Relax and let it happen, you have an amazing brain and now you know how to use it:
State what you want to develop an idea on.
Gather the raw materials (facts).
Work over these materials in your mind.
Let the idea incubate.
Catch the idea when it pops in your head.
Shape the idea and develop it for practical usefulness.
A good dollop of this article was inspired by a very old book entitled 'A Technique for Getting Ideas' by James Webb Young, if you find a copy (it’s no longer in print) buy it, it's a Gem
Relax and let it happen, you have an amazing brain and now you know how to use it:
State what you want to develop an idea on.
Gather the raw materials (facts).
Work over these materials in your mind.
Let the idea incubate.
Catch the idea when it pops in your head.
Shape the idea and develop it for practical usefulness.
A good dollop of this article was inspired by a very old book entitled 'A Technique for Getting Ideas' by James Webb Young, if you find a copy (it’s no longer in print) buy it, it's a Gem
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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