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Today’s consumer is nothing like they were twenty years ago. They are much more skeptical, wealthy, better informed and in control. Yet, the advertising

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

industry at large has not changed and is still using tactics similar to those used twenty years ago. This is leaving a huge disconnect between what con

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

umers want and what they are getting. In either case I am sure you are wondering what this has to do with open source marketing… Well let me tell you.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pen source as a movement is designed to allow the majority to design and mold whatever they are interacting with. From software to encyclopedias open so

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

urce is taking the world by storm. And mainstream consumers are falling for it.

Open source marketing is therefore the process of allowing consumers to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

interact with the brand, marketing materials, product and service and change its direction. In the past it was war, bombarding the consumer and their se

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ses with constant messages… it was about commanding the market. Now consumers go out of their way to use technology to shelter themselves from old schoo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l brand bombardment. Tivo would be a great example. In addition, they are relying more on each other and on communities of like minded people brought to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ether by the internet to make purchase decisions – the rating and review system on amazon.com would be an excellent example.

The bottom line is busines

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es both small and large had better begin building an open source plan and it incorporate it into their marketing plan, otherwise they may face extinctio

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Face it, consumers are no longer happy to sit back and be fed a brand and its values. They want access to the brand source and an invitation to co-cre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ate. And no matter what size your business, this is possible. If you are Joe’s pizza it could be as simple as inviting in some of your best customers to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

name and design the new pizza of the month, if you are a B2B service provider it could be allowing them to give their input on your services and then mo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ding the service to their advice, if you are a large multinational corporation it could involve creating an online blog to allow consumer to talk about

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your latest product and make suggestions which are incorporated into the next production run.

At very least, you had better start asking them what they

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

want and take them seriously. Survey them and utilize the information you get to shape your marketing plan, message, product or service. You must create

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

some type of feedback loop and begin listening to what your customers want because they are certainly willing to tell you. Further you had better put yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ur ear to the ground and begin listening to rumors and whispers in the market, check out the latest blog postings on topics pertaining to your industry.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

It could be as simple as asking them to submit pictures to be used in the next advertising campaign.

So my advice would be that if you don’t know what

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pen source marketing is you had better learn. Get ready… It’s coming. You had better be prepared and give consumers access to your marketing source code

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Not many would be aware of this, but the government has legislation for health and safety of people at work. The Health and Safety at Work etc Act 1974 requires the employers to have proper health and safety management systems at work.

All business owners create their niche in the world of free enterprise. They plant their steak in the American dream; however, the basics are the same for everyone. You must have advertising, you must take care of your bookkeeping, and you must acknowledge you employee’s needs. It all stems form one central point in your business, your office.

If you are looking to leave your old career or job behind to start up your own business, then you are already half way there. The idea of you having something more has already been planted in your head, now all you have to do is have the courage and determination to follow through on your business ownership goals.

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Main Subject - Open Source Marketing- What Is It And Why Do You Need It

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