Main Subject - Business

Ever wonder why some trade show exhibitors succeed while others do not? Ever think that making a statement at a large trade show is impossible to do? You are not alone. There is help, however, for those

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

who want to have a successful trade show display at a major trade show.

Let’s take the example of the 16th annual RSA® Conference, the world's leading information security conference and exposition that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

was held at the Moscone Center in San Francisco in February, 2007. It had more than 17,000 attendees seeking networking and education programs. There were more than 340 exhibitors, 19 educational tracks a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd 220 business and technical sessions on a wide-range of topics. The keynote addresses were from Bill Gates, John Thompson, General Colin Powell and Ray Kurzweil.

The Conference also had 40+ Peer2Peer se

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ssions, Town Hall Events with FTC Commission Debra Platt Majoras and two major exposition attractions: the Interactive Testing Challenge and Innovation Station.

“The overarching goal of RSA Conference is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to arm information security professionals with the tools they need to excel in today's industry," said Sandra Toms LaPedis, general manager and area vice president of RSA Conferences, based in San Mateo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, California.

This example may seem like an overwhelming challenge to the trade show exhibitor, but, according to LaPedis, there are trade show basics that can help trade show exhibitors succeed. They are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

:

Have a Strategy You should meet with your peers to develop your trade show strategy. Is it to increase your database of new prospects? Or is it to close business immediately? Do you want to introduc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e a new product or highlight the capabilities of an existing product? Having a firm understanding of your mission at the trade show will help develop your pre-show promotion, onsite activities, and post s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

how follow up.

Clarity in Booth Signage Never assume that people understand what you do and how it can help them. It is important to be clear and concise in your message. Tell your trade show attendees

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

what you do by using trade show booth design signage that clearly states what you offer. In security, it can be authentication, firewall, networking products, etc. Do not crowd your signage with a lot of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

text or assume people know brand names for products. Keep it clear; and focused on attendee or prospects needs (e.g., instead of stating that your product has won several awards, point out the cost/time

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

savings benefits of using your product).

Train your trade show booth staff to be friendly and engaging Make sure your trade show display booth staff are informed and passionate about their product or ser

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

vice. An enthusiastic staff acts as a magnet to attract visitors.

Be Sure to Capture Leads Have your trade show display staff scan visitors’ business cards to get that information into your database.

F

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ollow up on leads Qualify leads by understanding where your attendees are in their purchasing cycle. Ask the right questions. And follow up on these leads after the trade show.

Have an Inviting Trade S

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

how Booth Design Make your trade show booth comfortable and open to avoid claustrophobia. Keep the flow of traffic moving and fluid.

At the RSA Conference, awards were given out to trade show exhibitor

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s who had followed these basics. One exhibitor had a car in its booth with a broken window highlighting the importance of security. Another award was given to an exhibitor that had a fun, outgoing, enthu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

siastic trade show booth staff that had an extremely friendly, welcoming attitude. Awards were also given to trade show booths that had clarity of message and a well-trained staff that followed through.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

By following these trade show basics, you will enjoy a trade show display experience that offers better results. This is true wherever you have your custom trade show display, custom modular exhibit or tr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ade show booth rental, whether the exhibit is at the Las Vegas or Orlando Convention Center, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/26111/mainsubjects-Basic-Trade-Show-Success-Tips.html">Basic Trade Show Success Tips</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/26111/mainsubjects-Basic-Trade-Show-Success-Tips.html]Basic Trade Show Success Tips[/url]

Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used. Here are three lessons, in Claude's own words.

Preparing for a career in health administration is pretty easy if you have a plan and just follow your plan. However, if you don't know how to get to your end goal you will feel confused and lost much of the time and very well won’t find your way to the career of your dreams.

There are a lot of change management issues at the top of any corporation and sometimes when there are many divisions with presidents we see all of them are vying for the chairmanship or presidency of the entire multinational conglomerate corporation.

Tags

Links

Main Subject - Basic Trade Show Success Tips

Related Articles: