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If you're not a “guru” yet, you may have to work a bit harder to get your testimonials. But it’s still possible, and even more essential! Here

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are many ways you can get more testimonials than you can shake a stick at:

1) Ask, ask, ask!

If you don’t ask for testimonials, they probably w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on’t come! Some people feel like testimonials should always be unsolicited, but the reality is that 90% of testimonials tend to be solicited in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ome form or another. It won’t be a chore- people like having their opinions heard, so they will tell you what’s on their mind if you show them y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou’re listening.

You don’t have to ask for a testimonial specifically, you can just request feedback. Do this through follow-up emails, a form

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n your website, a link in your product, or even a phone call. If you offer extra support while requesting feedback, your customers may actually

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

thank you for doing so!

2) Offer a bonus.

I should say one thing upfront.

Don't bribe anyone for their testimonial!

You don’t have to be shy

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

about asking for and encouraging testimonials, but there are certain lines that should never be crossed.

When done properly, offering an extra c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mplimentary bonus for everyone who completes an evaluation form can be very effective, and won’t get you in any trouble.

3) Make it a part of yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur agreement.

You can establish before a transaction that your customers will provide you with feedback. If you provide a great product, they w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll be more than happy to oblige.

4) Give out review copies or offer a free preview.

If you’re just starting out, this is a great way to get som

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e testimonials. If you hope to grow your business for the long term, then offering something for free in exchange for feedback is a great invest

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ment. And you might just gain some customers for life :-)

5) Have a conference call or webinar.

You can have a free conference call where you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

iscuss your product or services and answer questions from customers, or do the same with live video. A recording of the call or webinar can be o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ffered as a preview or free bonus, and you can ask participants to offer feedback that can be used as testimonials. You can do this for free at

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ww.freeconferencecall.com.

6) Beta test.

Ever notice how even recently launched products have a slew of customers singing its praises? They we

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

re likely invited to beta-test the product, another way of providing social proof that the product is everything its promoter says it is. Top ma

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rketers do this, and you can bet there’s a reason- it works!

If there’s a market for your product, you will certainly be able to find beta teste

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s. If no one is willing to try your product for free, it’s going to be tough to sell! One of the most effective means of finding beta testers i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s in forums that are relevant to your niche. Simply make a post offering free review copies of your product and you should have plenty of takers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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With the summer heat here and breaking records you are more aware of using sun block, wearing light colored clothing and drinking more water. You wouldn't even think of sending your kids to the beach without sun protection on. So why are so many business owners running their business without protection?

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