Main Subject - Business

When coming up with killer sales copy that sucks in orders faster than a overcharged vacuum cleaner you must follow the AIDA principl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e.

Attention...

At the top of the sales letter you must get the readers attention. You've only got about 3 seconds so it must be go

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d. The main purpose of a headline is to sell the reader to continue reading further. The other purpose is to grab the prospect's att

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ention quickly. The headline should be the sum of your entire sales letter in about 15 picture action oriented words or less. Picture

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

action words are like... "Jump through a hoop of fire" or "Scarier than falling off a ten story building" or "More Power Than A Ragi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g Bull". "Mouth Watering Juicy Steak". Did you notice yourself picturing those things? Words entering the mind can be very powerfu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l if done correctly.

Interest...

Here you want to outline some of the benefits of your product or service. You want to make the rea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

er interested in what you are offering. You could clearly define the problem your reader is having and then present your unique solut

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on to that problem. It helps to exaggerate the problem and give a few examples of how the problem causes the reader to waste time, c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ause lost revenue or the emotional frustration of computer problems. Then offer your reader the solution which is of course your pro

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

uct or service.

Desire...

This section has everything to do with causing the reader to have an emotional reaction to your sales pre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

entation. It's good to use picture action words here to fuel that emotional reaction. Tell the reader what they will get after they

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

place their order. Also use testimonials from satisfied customers and the best type of testimonial is one that explains how their spe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ific problem was solved with your product or service using superlative phrases.

Action...

Now you want the reader to do something.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

his part of the sales process is often called the "Call To Action". You must tell the reader exactly you want the reader to do. You

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

must be extremely specific. Such as... "Subscribe to my newsletter now by clicking on the "subscribe now" link" or "Call this phone n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mber right now to listen in on the seminar". As amazing as it seems, unless you are VERY specific people will get confused and not k

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ow what to do. And if they don't know what to do they will leave and not take the action you want them to. It's very easy for the wr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

iter to leave out important bits of information since it's clearly understood in the writer's mind.

These basic sales presentation p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

inciples have sold billions of dollars worth of goods and services throughout the years and will continue to do so for years to come

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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