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With the phenomenal rise of media outlets such as cable TV, online networks, blogs, podcasts, and more, never before has the demand for quality information been higher. From magazine publishers to bloggers, expert opinion is needed to provide valuable content for li

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

steners, readers, and web surfers.

As a business owner, you can take what you already know and use it to your advantage by branding yourself as an expert. With the right combination of expertise and visibility, you create credibility. And with credibility, doors op

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n. Here are 7 crucial reasons why you need to market your expertise starting TODAY.

Reason #1: Experts get thousands of dollars of free PR.

Do the math: A ? page ad can run hundreds to tens of thousands of dollars in a magazine. Studies show that consum

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ers need several impressions of an ad before they take action, so figure on buying at least 3-5 ads. Factor in the cost of a graphic designer, maybe a PR firm, and you are making a major investment.

On the other hand, a 1-2 paragraph quote in the same paper will c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st you nothing and takes up the same amount of room. Not only does it validate you as an expert, but also mentions your business and more info on you. Because it is not paid advertising, the consumer sees it as more credible and legitimate. You earned that recogniti

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n through your expertise. The snowball effect begins as new customers and other media outlets learn more about you. An expert is born.

Reason #2: Nothing says CREDIBILITY better than the words “Recognized Expert”

Once the word is out that you’re a recognize

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d expert, people will treat you differently and new doors will open. Whether you choose to be an expert for a small local market or an international audience, you now possess a higher level of credibility. Inside you may feel the same, but on the outside others perc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ive you in a higher esteem. Remember that reporter who could never remember your name? Now that you’re an expert, she wants to sit next to you at every networking event and learn more about your business. You’ll find people waiting in line to get to you. Human natur

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e is a funny thing; now you can use it to impress your peers and position yourself as a leader in your field.

Reason #3: You have a unique perspective and the world wants to hear it!

You may think there’s nothing new to say about your industry. Perhaps you’

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e convinced what you have to say isn’t good enough or original. Don’t limit your beliefs with what already exists. You do have something unique to say because no one has said it in your voice, with your style, and with your personality. Imagine if no artist ever pa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nted the human form again because Rembrandt did it so well. By withholding your expertise, you are denying your target market the chance to learn from a new perspective.

Reason #4: Information is King!

And you hold the keys to the kingdom. This is the Infor

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mation Age and your information is not only valued, but is in high demand. From paid speaking engagements to high priced information products, you can reap the benefits from this trend.

Reason #5: Experts save people valuable time.

A downside of the inform

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tion age is that most people are suffering from information overload. We simply can’t keep up with all that is generated each day. By going public with your expertise, you serve as an information filter. You are taking years of experience and information and conden

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sing it into comprehensible pieces. Rather than someone spending hours exploring websites or buying magazines, one simple article or speech by you may be all they need to grasp a challenging topic. Remember: what comes easily to you doesn’t come easily to others. Us

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

that to your advantage.

Reason #6: Experts get paid more. Lots more…

We all know the law of supply and demand: the more in-demand you are, the less available you are. When your visibility increases, more people are going to want your products or services.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

magine you’re a consultant who charges $150 an hour. You are quoted in a major magazine and flooded with business proposals- more than you can handle. With such an influx, you can now double your hourly rate and people will gladly pay it! Even if you cut down on yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ur work hours, you can still come out ahead. You are now in the position to create the lifestyle you’ve always wanted with your newfound fame.

Reason #7: People are already asking you for advice… so why aren’t you leveraging that?

You are brilliant and may

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

not realize to what extent. Think of how many people call or email you with “quick questions”. A quick questions for you is easy… but imagine how much time the person would have to spend searching if you weren’t around? You can start the steps today to use your exp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ertise to market your business in a whole new, exciting, creative way.

Experts come in all shapes and sizes, preferring different forms of free publicity. Maybe some coverage in the local paper or a trade journal is good enough for you, or perhaps you want to be on

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

national TV. Whatever your goals, assess which avenues are best for you and chart the course to make it happen.

With the right combination of expertise, visibility, and credibility, your business can soar to new heights and you may discover a love for the limelight

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Slap a tagline on that signature and make it sell something for you. Have you ever noticed how often your signature is noticed. Everyone wants to know how you got a title. So, give yourself some emphasis and use a tagline signature to identify yourself in your business.

Recently, one of the best stained glass supply and teaching centers in Salt Lake City, closed their doors. They were very aggressive and well run. They had been in business for over fifteen years. Why did they fail?

This TQM article is written about a Baldrige Style Assessment in Business Results Category 7 guided by Baldrige Approach. Included are some common assessment findings derived from companies being assessed by a group of trained and experience senior assessors. Reader may benchmark it for their improvement case studies in TQM implementation Project.

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