Main Subject - Business

When Linda Rink and I started this joint newsletter I began to look at everything differently.

Initially, I collaborated with Linda because I knew it would be much easier to launch an e-newsletter

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

with someone else rather than starting one myself.

What I failed to foresee is that I was in fact doubling my exposure, and so was Linda! And we’ve both benefited directly from this increased exp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

osure.

Now, I see collaboration opportunities every day -- some in action; others overlooked.

This newsletter is devoted to sharing collaboration tips that can produce sales.

1. If you have an o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pportunity to create a joint newsletter with someone in a complementary business, DO IT!!! You gain increased exposure among an entirely new pool of readers who are probably interested in hearing c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

omplementary views--and you're networking with someone who doesn't compete with you!

2. Create an informal network of like-minded individuals in your field -- those who do not compete directly wit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h you but whose services are similar -- and meet frequently. It doesn't matter if you are not referring business regularly in the beginning. You'll see that over time, as you begin to trust one ano

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ther and learn each others businesses, the referrals will fly.

3. Identify business projects where you can "bring in" a referral partner whom you respect. In an intense side-by-side working enviro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nment, you will connect in a way you would otherwise never do. If your working relationship is positive, you will want to continue seeking joint business assignments --thus increasing new opportuni

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ties from your partners' selling activities, and vice versa.

4. Wherever possible, create publicity with a business partner -- not just on your own. The article will be more interesting for the ed

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

itor to print, and you can broaden the distribution especially if the business partner works or lives outside the area covered by your own publications.

5. Create "virtual networks" of individuals

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and businesses who serve your market and can refer you. For example, if you are a prospecting firm (as VSA is), get to know many direct mail advertising agencies who need telephone follow-up on th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eir mail pieces. This way, your "network" can identify the need for your service and recommend you before you even realize that someone is promoting you! There's benefit for your referral partners,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

too. First, your work will enhance their overall results and second, you will return referrals to continue the referral relationship.

6. Create speaking engagements with multiple complementary pr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ofessionals. You can draw upon your own and others' contact bases to create larger audiences. Your participants will hear a powerful range of connected topics.

7. Identify a business who does the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

same thing you do in a different geographic area and identify similar needs in your marketing campaigns. You can probably share the costs of designing brochures, implementing calling campaigns, and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

developing direct mail programs. Much of the upfront preparation work will be identical and can be shared between you. Your incremental costs will be the adjustments required to personalize your p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rograms, but you will not be starting from scratch.

Every day now, I see opportunities for clients or colleagues to collaborate more effectively. I applaud the VSA clients who have decided to impl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ement “joint” campaigns where our mailing and calling efforts promote complementary services to a broad audience. Likewise, I respect VSA clients’ decisions who have asked us to identify and connec

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t them to referral sources.

But, there’s so much business left on the table especially by those who are not partnering on newsletters, who do not piggy-back on each others’ marketing, calling and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

design programs and who do not promote combined speaking engagements. I hope this article has spurred some creative thinking on your part. I know certainly my venture with Linda has done so for me.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Meetings are a fact of business life, but most most of them are frustrating and time-consuming. The results are rarely worth the time and effort of the many people involved. Yet meetings, if they are well planned, well organized, and have good leadership are the best way to have discussions and solve problems.

Are you at a crossroads of confusion and a blank screen? What can you write about that would be relevant to your market? What is important to your business? The answer is easier than you might think - I'd like to help you find a solution.

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