Main Subject - Business

Is your lead generation tool kit well stocked or almost empty? Or are your lead generation tools rust

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y and no longer work? What lead generation tools are you using? And are the tools you are using prod

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ucing results?

So many people over so many years have told me that they just cannot grow their servic

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e business. They will complain that they can’t seem to generate enough leads. After listening to the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

complain, I ask them what and how many lead generation tools they are using? The majority of the tim

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e they tell me that they advertised in the Yellow Pages and mailed some letters. And that was the tot

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

al of their lead generation efforts. Wow, and they are complaining that they do not get enough leads.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

It has been my experience that the more lead generation tools you use, the more leads, clients and re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

venue you will generate. But, you must use productive and proven lead generation tools that give you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a good ROI (return on investment). The more effective lead generation tools you use, the more stable

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he growth of your service business you will experience. What I mean by that is if you are using 5, 10

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or more lead generation tools and some of those tools start becoming less effective, you have numerou

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s other tools still working for you. And this is much safer than using only 1 or 2 lead generation to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ols and having one of those fail. It is essentially a risk management strategy. Having said that, wh

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t approach would you prefer, multiple tools or one or two tools?

Reflecting on what have been success

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ful tools for me in the past, your Strategic Thinking Business Coach identified thirteen (13) proven l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ead generation tools to apply to your service business. And here they are in no priority order.

1.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ollow-up

2. Free special reports, tip sheets, articles

3. Networking

4. Referrals

5. Web site

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

6. Publicity

7. Newsletter

8. Targeted email

9. Speaking engagements

10. Seminars, workshops

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, continuing education

11. Free consultations

12. Targeted direct mail letters

13. Special event

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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