Main Subject - Business

Attention business owners and marketers! Please read the next sentence very carefully to make sure you get

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the message. Business-to-business (B2B) Internet marketing strategy and tactics have been reinventing the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

selves and are changing. The B2B consumer is now more demanding when it comes to your online information.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Here are a few reasons why this is true.

+ The CMO Council/KnowledgeStorm reports that more than 45% of al

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

B2B decision makers spend 5 or more hours per week online researching product & service information.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

89% of all business users and IT professionals state that online content has a moderate to major impact on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

their decisions about vendor selection. This means that 89% of your new prospects will look at your websit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

before and during their decision making process.
+ The Direct Marketing Association predicts that by

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

2008, online marketing initiatives will be the dominant media for B2B marketing.

I believe it is safe to s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y that the Internet is the most powerful business communication system in the world today. So, accepting t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

at as true, here are ten (10) strategic tips for you to use to ensure an effective Internet marketing strat

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

gy for you and your business.

Strategic Tip #1: Clearly define your strategic focus and vision for your w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

bsite.

Strategic Tip #2: Clearly define strategic marketing objectives for your website.

Strategic Tip #

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

: Clearly define your precise target market for your Internet marketing efforts.

Strategic Tip #4: Devel

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

p a strategic action plan to promote your website efforts.

Strategic Tip #5: Develop a compelling message

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and offer to your target audience.

Strategic Tip #6: Develop a strategy to initiate a dialog with your pr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

spects from the Internet.

Strategic Tip #7: Develop a contact management plan to keep in touch with your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lients, prospects and stakeholders.

Strategic Tip #8: Develop a system to evaluate your Internet marketin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

efforts.

Strategic Tip #9: Ensure that your website is user-friendly and contains up-to-date information

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Strategic Tip #10: Seek advice from a knowledgeable and trusted Internet marketing advisor or consultant

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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