Main Subject - Business

As the landscape in the conferences, seminars and meetings industry becomes more crowded and more compe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

titive event planners are looking for more ways to make their event a unique experience for their atten

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dees, vendors and other participants. I'd like to share one tip with you that will help make your even

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

one to remember:

Look beyond your event, to where your attendees are coming from.

The case wi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

th business travel is that often when you invite someone to join you at your event there is someone els

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

they are leaving behind: a spouse or significant other. In many cases, the content at your event whic

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

h your attendee finds so captivating won't necessarily be as interesting to their partner (opposites at

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tract, right?). So why not compensate their partner for the time you're "borrowing" your attendee? Wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h an online registration system that includes simple shopping cart functionality, this is an easy-to-im

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

plement detail which makes a huge impression. As your attendee is registering for your event, present

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hem with the option to send something home to whoever they'll be away from. A few suggestions are:

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

A bottle of wine

A gift basket (food and snacks or a "spa-pack" are great choices)

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

li>

A choice of DVD titles with popcorn included

Be creative! What would you like to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

do if you had a few days to yourself? Give your attendees several options so that they can tailor thei

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r gift to what their partner likes to do. Another great idea is to allow registrants to add a personal

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

zed note to the gift, or provide them with some pre-made options: "Missing you," is a simple phrase tha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t can work wonders.

Making it easy for your attendees to do something good for themselves and those th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ey love is a great way to make your event memorable. When your attendees return home, travel-weary and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

overloaded with information, to a welcome reception from an ecstatic loved-one they'll remember your ev

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ent as one that makes their lives easier: giving them more information, with less impact on their lives

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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