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You are here: Home > Business > Marketing > The Biggest Bank Robbers Are The Banks Themselves |
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Main Subject - The Biggest Bank Robbers Are The Banks Themselves
A nasty, thoroughly dishonest story is beginning to emerge about one of the biggest financial scams ever! Which, in turn, gives an awful example of Top-Down-Management, and the total disregard and contempt it holds for its most important asset, you, its c According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ustomer. Firstly it is obvious that the Management of British Banks are incapable of knowing what its left hand is doing from its right. Because boy, have they just wasted millions of pounds, poured down the black hole of wasted Advertising and Marketin ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in money! And it is going to cost them many many millions more to try and attempt to restore the image of the British Banking System! If ever! The facts? Lets give you an example, say you had, inadvertently, gone overdrawn on your bank account by, lets lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. say ?5. The banks would, unlawfully I hasten to add, charge you anywhere between ?30 and ?40. There is convincing documentary evidence that the bank's true costs is no more that ?2 and normally far less. Their penalty charges produce a profit margin here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe as much as 1700% (seventeen hundred percent), but the scary thing is that it is totally unlawful. As the BBC recently reported there has been a massive consumer movement over the last year. Well over one million bank customers have challenged their banks d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro on the legality of penalty charges and have reclaimed their money. Despite this, the banks continue to resist claims. The banks continue to deny that they are breaking the law. Banks continue to clog the courts with sham defences. Banks continue to ap ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ly their unlawful penalty charges.
Each bank claims that it is acting in line with all of the other banks. Despite all of this, despite mounting public pressure, despite mounting publicity, despite mounting condemnation from the financial ombudsman, the easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi banks continue to defy authority. Well done Top-Down-Management, well done Marketing Departments, you will now have plenty of excuses to go to your paymasters and beg for millions more money to squander down the black hole of one-way advertising… Together nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically with lavish and beautifully produced direct mail brochures…all to no avail I hasten to add. No amount of money will save you now, one-way glitz no longer works, especially when you have been accused of ripping off your customers big time. They should man and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ufacture a special Oscar, for the achievement of the best Top-Down-Management financial scam ever! A sort of lifetime award! No amount of PR; Advertising; Direct Marketing will ever change the attitudes of the thousands who have been ripped off. So adv ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi rtise away…spend millions more of our money trying to cover up your dirty deeds and regain our confidence…what a laugh because you never will regain our confidence – ever. Additionally the BBC (the poacher turned gamekeeper!) in a nine month investigation ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a working undercover in a leading British Bank revealed a culture of ruthlessness and lies which will shock their customers. For example: "With a touch of glee, my bank trainer told a classroom of call centre trainees that he "loved" getting customers co dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod mplaining about bank charges". "They'd phone up, start crying and blaming you and telling you their kids are going to starve. And I'd be like, 'I don't know you – I don't care. I was just thinking you're not getting it back. I was a right git." And I cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin have in front of me a marketing magazine article "The age of audience participation". And this is from Barclays Bank, one of England's leading financial institutions, who obviously must have the very finest example of Top-Down-Management at its worst. tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen In an age when technology is supposed to be allowing us to get closer to customers there is evidence of a very cynical attitude towards the customers and their money. One of the Barclays people said "I hate it when they say the customer is always right. t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel t's just ridiculous. Someone was stoned when they made up that policy." Hey Barclays Marketing Department, there goes a few more millions of your (wasted) efforts. Boys are you going to have to find ways to rectify all this mess. The customers are a ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust lways wrong…right? Could it possibly be that in this era of high growth and higher education, that more and more people are entering into marketing communications with absolutely no idea of the process of communication, no idea or concept of customer acqu y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products sition and retention. Certainly, given the evidence here, they have no concept of service. And I've just finished reading a book called, "Service, Service, Service"! Ain't no such thing! There is more, a hideous story after story of dreadful client mi . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de streatment and rampant dishonesty, it makes me ashamed of the whole of the British Advertising and Marketing community, and, more worrying than that, these attitudes to me, demonstrate the decline and fall of the British economy! Of course I have more to elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip ay, how to solve this crisis in inefficient Top-Down-Management, how to tackle the problems from an interactive marketing communications standpoint and much more. But that's later…much later because more of this dreadful story is still to emerge sad to say tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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