Main Subject - Business

The new year is well underway and many of us have been using the start of the new year to revie

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

w, refine and/or restart various things in our businesses. For this article I want to concentra

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

te on writing to encourage you to seize the opportunity to look at your branding for this year.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

First, let’s define branding. Branding is the process of building a favorable image for a pro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uct or company that differentiates it, in the minds of prospects and end users, from other comp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

etitors. Secondly, I hope you will agree that branding is strategically important to you and yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur business. And thirdly, if you have not thought about branding, I hope this article will caus

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e you to start thinking about it for you and your business.

I suggest we employ some strategic

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

thinking here. I want you to ask yourself some critical questions about your branding efforts l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ast year and this year. Okay – here are my questions to you.

Did you consciously think about d

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

efining your brand at all?

Did you consciously use any branding techniques last year?

Did you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

set branding goals last year?

If you did not set branding goals, why not? If you did set them

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

what did you achieve?

Why did you achieve some goals, but not all goals?

What were the lesso

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ns learned from your efforts?

What will you do to change the outcomes of your efforts this yea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r?

Once you have answered these questions, the next steps will be to:

Define your brand, if n

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ot already defined.

Revise the definition of your brand if necessary.

Set your branding goals

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

for this year using your Strategic Plan’s vision, mission and core values as a guide.

Break do

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wn each goal into individual tasks to achieve the goal.

Assign due dates for each task.

Monit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or the timely completion of each task.

Hold yourself and other leaders accountable for the com

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pletion of each task.

Act on the above and you will be building a better brand in the new year

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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With all the environmental controls on t mining operations in the United States and the lack of mining controls and other onerous regulations in other countries we have rendered our mining uncompetitive in World Markets. There is no way for a US based mining operation to receive a comparative ROI in within our borders.

If you own a small business there is no doubt you have been approached by advertising salesmen and women peddling ads in their media outlets. And it is amazing to me how many tell us that we should not expect results right away? Why not, that is what we are paying you for you dummy.

The first part of this article focused on not making your CV too long, making sure your CV is in the right order and why you should personalise your CV for every job application. The second part will focus on the content for your CV including Personal Details, Personal Profile, Employment Experience etc.

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Main Subject - Building A Better Brand in the New Year

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