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Main Subject - Practical Marketing - Get More Results from Sensible, Effective Marketing
1) Know your budget. You don't want a surprise when you get to a vendor and find out all your work is going to cost
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
much more than you have. Set a budget and then work with vendors so you develop the best possible product within tha
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
limit.
2) Know your audience. Knowing how your audience thinks will help keep your message on track. The more you
2) Know your audience. Knowing how your audience thinks will help keep your message on track. The more you
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
an learn about your ideal prospect, the more focused you can be in targeting their needs with your message, and ther
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
by, improve the response.
3) Know your delivery system. Now that you know your budget and your audience, you can de
3) Know your delivery system. Now that you know your budget and your audience, you can de
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ermine how best to deliver your message. What will your prospects respond to that can be created on your budget? Wil
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a postcard work best? Or letters? Or email promotion? Don't guess at this one. Worse yet, don't select a medium jus
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t because someone is trying to sell you that service.
4) Know the language that triggers response. Be sure your mes
4) Know the language that triggers response. Be sure your mes
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
age is not all about you or your company. Your message should enlighten prospects about the benefits you offer them.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
People act for many reasons. Triggers such as make money or save money, safety and security, and build reputation ar
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
good examples. What are the trigger words that will make your prospects act?
5) Know what result you want. Use a "
5) Know what result you want. Use a "
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
all to action." Always, always, always ask your prospect to take action. Lead prospects with good information that i
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
useful to them and bring them to a point where you can ask them to take the next step: call for more information, s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nd in a reply card, go to our Web site, call customer service and place your order now, reply now for a free report,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
and more.
6) Know how to present your message. Every page, printed or online, has a hierarchy where some parts of
6) Know how to present your message. Every page, printed or online, has a hierarchy where some parts of
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
he message are more important than other parts. If you try to make everything important, then nothing is important.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
hierarchy also helps guide readers through your message. For example, the main idea of your message might be contai
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ed in a large headline at the top and the location of the company's headquarters in smaller copy at the bottom.
7)
7)
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
now what not to say. Work to limit your message to one at a time. Don't confuse readers with multiple (particularly
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
f they are unrelated or conflicting) messages. Stick to one thing, get one idea across. And then repeat that message
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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