Main Subject - Business

Link cloaking is where search engines are given different pages to index than are available to web surfers. Server software detec

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ts that a search engine is visiting a particular web page and shows the search engine spider different text and keywords to what

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

would be normally seen.

Many so-called, Black Hat SEO companies use link cloaking to give their clients a competitive advantage

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

when it comes to search engine rankings.

As part of my SEO education and experimentation I purchased some link cloaking software

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

I have installed it on one of the sites I manage and I must say it works pretty well. I won't tell you which site in case some

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

one tells on me and I get banned by the major search engines.

I suspect the reason it does work so well in terms of generating t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

raffic and leads is that I have loaded it with a lot of very industry specific keywords and word combinations. I find part number

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and industry jargon words work very well.

These keywords are usually in the real web site, but what the link cloaking software

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

does is improve the keyword density by generating hundreds of pages with different keyword combinations and put the keywords in t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he title tags of those pages.

What tends to happen is the visitor clicks on the link in the search engine results page (SERP), g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es to the web site, doesn't see what they were searching for immediately, but then uses the search facility within the web site t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o find the right pages.

I've been running the cloaker software for over 9 months now and am getting better and better results. I

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

've also noticed that the search engines seem to lap it up and increase the frequency of their visits, possibly because the conte

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nt is always changing.

Yes, most of the pages are in Google's supplemental index. I really don't care because even those supplem

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ntal pages generate clicks, visits and sales.

A lot of SEO's frown on link cloaking and pretend it is unethical. Te reality is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that Google supports link cloaking type behaviour through it's Adwords revenue stream.

With Adwords, it doesn't matter about the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

relevancy of the linked page in the ad, if you are prepared to stump up the cash to purchase some keywords you can send clickers

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to any page you want.

If Google was serious about the ethics of link cloaking, they would make sure the landing page from an Adw

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ords page was relevant to the search terms. Ever noticed that ebay seems to be selling exactly what you want and when you click o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n the ad there's nothing relevant?

White Hat, Black Hat, Grey Hat? Link cloaking does work and it's a risk I'm prepared to take

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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