Main Subject - Business

Exhibitions are the perfect place to increase level of exposure and your business’ sales. By having a professionally-designed business stand, you are guaranteed

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to grab the attendee’s attention, interact with them and effectively promote your business in a cost-effective manner.

Depending on your budget, you could choos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e from display banners, pop-ups, modular display systems and large scale designs. Your provider would have to determine what your objectives are for participatin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g in the exhibition. These reasons can include launching a new service or product, promoting more brand awareness, generating direct sales or leads, exploring ne

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

w market and even assessing competitors.

The kind of exhibition you participate in should also be taken into consideration. The event should be established enou

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h to generate a healthy consumer interest. The organizers should have made the necessary promotional gimmicks and it would also help if they could get the suppor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t of professional organizations and trade associations. If the event is held annually, you should also check if the attendance during the previous years was high

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. You can also find out if there was media coverage or attention.

If you do decide to participate in an exhibition and hire a professional to do your exhibition

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

stand, you should know what the costs are. Usually, the cost would involve space costs, stand design and construction, services like electricity and communicati

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on, marketing costs, training costs, subsistence and accommodation, storage and transportation and insurance.

Choosing an effective exhibition stand should be m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re convenient with an experienced provider who knows how to target the audience. All the information you gathered can be used to help you and your provider to cr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eate a marketing plan for the exhibition stand to be designed. Aside from the information, you should consider creating the right atmosphere for the audience so

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

they could be drawn in and positioning your stand so that it could attract the most attention.

The style and construction of your professional exhibition stand

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

should reflect your goals and objectives. The size should sufficiently accommodate all your needs without being too extravagant. Your provider should also have t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he skills to teach you how to address small problems before, during and after the event. Planning ahead is also very important. A minimum of 9 months should be e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ough to prepare for a large exhibition, while 3 or 6 months for a smaller one. Before the event, assign and train an exhibition team with a coordinator who would

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

see to all the needs and requirements.

You and your provider should also set quantifiable objectives and targets. A well-written plan that details timetable, d

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

esign, space requirements, products and site services would surely help to ensure the success of the exhibition. Your provider should provide you with a wide sel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ection of products and accessories, choices of suitable frames and warranty for all products and services. You could try comparing several providers to make sure

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

that the one you choose would meet all you specifications. Many providers display their portfolio on their websites and you could check them out before deciding

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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