Main Subject - Business

It's said over and over that people don't read much anymore because they're so overwhelme

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d with information. They have only a short time to look at your newsletter, so they skim

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t.

So how do you get your message across? And how do you get them to read more?

The key

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is to include "hooks" that create interest. Each of these hooks must be relevant and int

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

resting to the reader.

Hooks come in many forms, much as:

Headlines --

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Every headline should be interesting and engaging -- not boring. It should pass the What'

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s In It for Me? test. In other words, it should appeal to the selfish interests of your r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ader.

Subheads -- These break up long blocks of text, giving you anothe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

opportunity to attract attention. The same rules apply for subheads that apply for headl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ines.

Pictures -- Make these visually stunning or of a relevant subject

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Avoid "stock" photos that could appear in any newsletter or magazine. Use pictures of p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ople -- faces attract.

Captions -- These are among the most-read elemen

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ts on a page. Make them interesting and relevant. It's often worth putting your most impo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tant message in the caption, as this is one of the first places your reader's eyes go whe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

they first look at an article.

Boxes and panels -- These visual elemen

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ts make text less daunting because there's a shorter time-commitment needed to read them.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Introductions -- The first paragraph of a story is make or break. If i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

's dull, uninteresting or lacks relevance, your reader will stop right there.

In summary

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, make your page look appealing; give readers lots of 'entry points' into your article, a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d give valuable information even to those who don't have the time to read the entire text

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When dealing with foreign investors and franchising in another country often language and interpretation of word meanings can get clouded. Additionally tenses or gender of words can change what a sentence says or means in an agreement.

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Main Subject - How To Attract 'Skim Readers' In Your Newsletter

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