Main Subject - Business

Your shingle, proclaiming “Jane or Joe Smith Virtual Assistant Services”, bounces around and blows in the cyber-wind. Proudly, and rightly so, you sport your membership in several like organizations and online networking forums. Bu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t where do you go from here? How do you establish your visibility to your target market? In short, you’ve built it; now how do you get them to come?

Short of standing on the roof-top to shout your whereabouts or purchasing billboa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rd space along the nearest highway, it’s best to choose a preferred and less noticeable way to “light your fire”. A way to advertise you! A good charcoal catalyst that will whoosh your spark into a raging business bonfire is “word o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mouth”. In this instance, “word” garnered from interaction with members and guests at various message boards germane to the industry and your target market, as well as at least one of the many virtual assistant forums. There’s bare

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly a greater catalyst than “talking up something” (your something) with someone who “gets you!”

So you don’t go off willy nilly, more stymied than a little white mouse in Drs. Jekyll and Hyde’s laboratory’s maze, you’ll be best ser

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ved if you take care to first develop some sort of “plan”. Without one, it’s all too likely you’ll miss the cheese.

Plans are like recipes or blueprints; as building blocks they help you get to where you’re going when you don’t kno

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

where you want to go, or even how you want to get there. If you don’t know how, or find it difficult, to come up with your own plan, align yourself with someone who does and can. Then work to closely follow those “rules”. Veer out

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of the lane just enough to add “a little piece of you”; to make the plan unique!

Since you’ve already set many of your hard-earned pennies aside for your business start-up for perhaps local print advertising and for ongoing office

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

essentials, what would you include in your Public Relations portfolio to increase your visibility; to help you stand out from the rest?

What do they want?

Be creative with your ideas. Make your statement by using one of the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

many increasingly popular communication channels available in the country today:

Write a blog

If you decide to do produce a blog, be sure to mark “post to blog” on your calendar “more frequently than once a year”! At least

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

two to three times a week is ideal. Less than that becomes more like the drudge of writing a letter to the bill collector to say your check’s in the mail.

Actually, regular blog posts keep you in the eye of the public; blogs give

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your clients incentive to come back to catch up on what late, breaking information about your business and you might be there.

“Show and tell” what you know, and how you know it.

Pick a topic.

Position yourself as

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

an expert by increasing your credibility to your target market, write articles. Articles that offer a solution to a problem your visitor might encounter; submit the articles to article banks. And do it regularly. Download articles o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f others from these data banks; make them available for your customers. But don’t stop there! Post the articles, with appropriate author credit, to your blog and at your Web site.

Continue your “blog missives” in a grander forma

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t.

Create a newsletter; distribute the newsletter, optimally at least once a month, to your clients and those recently registered visitors.

Announce something.

Not just anything. Make it something of interest to your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

readers. How about a “special” on your Services to coincide with some holiday of the year? Maybe the first snowfall! Or the birth of a baby, or the xxth customer to your Web site!

Keep them coming back for more!

Make a j

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oyful noise.

Entice your public; include Podcasts as one of your “must haves” of the latest necessities of the 21st century’s technological inventions. Visitors to your site will have an opportunity to immediately “hear” your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

message, and you don’t have to let them see you sweat.

Go for free: do a give-away.

Produce a little bit of something, perhaps from your Services repertoire, to share. Make it a tip of the day, a hand-out or download; your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

customers will go away smiling. And come back for more!

What’s hot and what’s not?

Utilize Excel or a similar software program to create a database to collect your pre-determined information about your efforts for recogniti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on. As you analyze the success of your Public Relations campaign, include a method to count the visitors who come to “your door”.

As with any recipe, if you don’t get the results you anticipated then next time: change your strategy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Businesses these days are stifled with inefficiencies brought on by bad legislation and brain dead regulators. But businesses have a choice; we have a way to fight the system. One way is to stop producing, raise prices and invest in better markets with higher returns and less regulation. As a matter of fact this is what many businesses do and are doing.

“Who is that hot babe in the picture?” isn’t the type of reply an interviewer expects to hear when he or she invites you to ask questions near the end of an interview. In fact, the way you approach t...

Making a successful business is not having a big capital, having degrees in business. It's all about having the right business idea and doing it right.

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Main Subject - You've Built It - Now When Will They Come?

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