Main Subject - Business

The Secret to Creating Great Wealth is to be Recognizable. You’ve probably heard it said th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at you have to be famous to be wealthy. That isn’t quite true, but the idea is significant

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o the process.

If nobody knows your business exists, you won’t make much money from the bu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

iness. You must be both visible and recognizable within your niche. Niche Marketing will ta

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e you where you want to go once your customers know you’re there.

1) Leave your ca

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lling card.

Business Cards are relatively inexpensive and can be left everywhere.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

I leave one on the table with my tip (and tip generously, I want the wait staff to remember

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

me).

2) Elevator Speech.

Mention your business, and use your ‘elevator s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eech’ often. Your Elevator Speech should be catchy, memorable, and tell exactly what you do

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Don’t be vague here - get the message out.

3) Send Reminders and Remembrances.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
trong>

When you remember a person as an individual, they remember you. They know who you a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
e and call you back, because they feel like your friend. Send them a greeting card, remembe
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
their birth date, and be a friend.

4) Refrigerator Magnets

I know this
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
is clich?, low end, and schnitzie, but do it anyways. Moms hang things on the refrigerator.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
If your business niche includes women, give magnets. Put your logo on them and give them aw
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
y everywhere you want to be seen.

5) Brochures

Pass out brochures! Onli
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
e you can do this with article marketing, using a great resource box at the bottom of your
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
article, information brings them to your door. Locally, you can do this by leaving brochure
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
about your business, everywhere you go. Pass them out, give them away, tell people what yo
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
do. Send them to your clients, give them out at parades, leave them at the Doctors offices

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - 5 Highly Visible Marketing Strategies That Make Your Brand Recognizable

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