Main Subject - Business

Postcard advertising works for many businesses.

Which ones?

You have to test in order to find out. But it’s not hard. And if postcards will work for you, then you’ll probably save a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lot of money on advertising – and get much better results.

If you've got a local service business then postcard advertising might be a good way to begin direct marketing. One of my f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

riends owns a tire-sales/auto-repair business in Delaware. He began using postcards to attract new customers when he first opened up his shop 7 years ago.

He purchased a mailing list

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of new homeowners in the area and offered them a free-oil change with a discount coupon towards other services as a gift for moving into the community.

He did this every month for abou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t 3 years. Then he stopped.

Why?

Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.

The point here though, is that he built his WHOLE business on the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.

With this in mind, here are some tips for your own postcard advertising:

1) Remember to u

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

se the rules of good sales copy -- the primary one being your need to offer benefits to customers instead of just telling them about the features in your products and services.

2) Alwa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ys try to spell out a few outstanding benefits on your postcard using bullet points.

3) Offer a desirable gift or premium of some sort.

4) Make your postcards stand out. Use solar-ye

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

llow or goldenrod color with black type. (A few direct marketers I’ve spoken with say this generates higher responses than any other color schemes they’ve tested.)

5) Use follow-up ma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ilings to customers who respond to mailings so you can create your own in-house mailing list. Then develop a relationship with these individuals. Get them to “know you, like you, and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

trust you.”

6) Periodically send your “best” customers special offers or discounts, simply for being your “best” customers.

7) Always put a headline on your postcards.

8) If you disc

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

over postcard advertising works for your particular business then do it regularly … like clockwork.

9) Don’t assume postcards only work for lower-priced items or services. One robotics

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

company I read about mailed 250 postcards to a very targeted group of engineers and it resulted in a quarter-million dollars worth of sales.

10) Postcard advertising can be used for s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

equential mailings in a full-blown direct marketing campaign. The last one, for example, might contain a message like … “This is your LAST chance to take advantage of this offer.”

11)

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Keep the sentences in your postcard advertising short and to the point. And only promote one major offer per postcard mailing.

12) Use first-class stamps on your postcards. That way

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, if anyone on your mailing list has moved, his or her postcard will be returned. Remove those names from your in-house mailing list to keep it clean.

13) Make sure you put all of you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r contact info - - including website - - on the postcard.

14) Use postcard mailing services for convenience. Check out the U.S. Postal Service’s Online Postcard Mailing Service, for s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ome more ideas … http://www.usps.com/netpost/postcard.htm

Why not give postcards a try?

If they work for you then you may never have to think about paying for pricey advertising space

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in a newspaper or magazine ever again. If you’d like to profit thru postcards and want help then give me a call. I typically offer a strong guarantee on the work I do for my clients.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/25714/mainsubjects-14-Tips-for-Promoting-Your-Business-with-Postcards.html">14 Tips for Promoting Your Business with Postcards</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/25714/mainsubjects-14-Tips-for-Promoting-Your-Business-with-Postcards.html]14 Tips for Promoting Your Business with Postcards[/url]

Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the hig...

Many of these successful home based business opportunity seeker seems to recall some sense of urgency when starting their business. This sense of urgency has been described as a transition which took them from merely the desire to start a business to a necessity.

Duquesa Marketing, Inc., an international consulting firm with over 30 years experience, looks at hundreds of new products, concepts and inventions each year from entrepreneurs, inventors and companies all having the same goal; to commercialize their idea or product. The ideas and products that succeed invariably consist of the same basic elements. In order to successfully place a service or product in this very aggressive, cluttered marketplace no shortcuts are tolerated. There has never been a better time or place to launch that needed new product, and the rewards have never been greater.

Tags

Links

Main Subject - 14 Tips for Promoting Your Business with Postcards

Related Articles: